Marketing Manager

2 weeks ago


Winnipeg, Canada Meditek Full time

**ABOUT MEDITEK**

Meditek is a thriving healthcare equipment company with a strong team spirit and a fun culture. Staff at Meditek have an attitude of care and ownership of the company where we live by our 4 core values; Caring, Exemplary Character, Can-Do Attitude and Team Player. Everything we do for our customers is summed up by what we are most passionate about, “Caring for you so you can care for others.”

**POSITION OVERVIEW**

**WE ARE SEEKING A CANDIDATE WHO**:

- Comes from a B2B background and worked for companies which distribute various product ranges. Experience with complex sales environments and long sales cycle times a benefit. 5+ years of experience in marketing, with a focus on B2B Marketing.
- Demonstrates management level experience that has grown organizations through the marketing initiatives yet is also prepared to be very hands on with the work.
- Has experience with as many of the following as possible:

- Hubspot, Adobe Creative Suite, Wordpress, Google Analytics
- Content Marketing, Social Media Management, SEO, PPC
- Bachelor's degree in marketing, business, or a related field
- Proven track record of developing and implementing successful marketing campaigns
- Excellent communication skills
- Experience with other marketing automation tools and analytics software is a plus

**RESPONSIBILITIES**:

- Brainstorm, schedule, implement and execute all marketing activities of the company. Develop and implement marketing strategies that support the overall business goals of Meditek.
- Manage Hubspot and continuously develop/improve marketing automation tools and increase lead generation/quality.
- Oversee the graphic design work of the company which includes the creation and maintenance of all marketing materials such as brochures, publications, internal forms, communications, etc.
- Maintain and expand website.
- Responsible for the allocation and distribution of the marketing budget.
- Monitor, review and report on all marketing activity and results. Measure and report on the effectiveness of marketing campaigns and make recommendations for improvement.
- Maintain customer database with updates and additions received to ensure maximum accuracy with our clientele.
- Be the brand ambassador: Ensure consistent use of company brand(s) and corporate stationary, including the creation and maintenance of forms.
- Responsible for promoting the brand awareness of the company and creating opportunities for the sales team. Ensure consistency throughout all activities of the organization including messaging, corporate presentation and brand.
- Ensure the identified target markets are being approached in the most effective manner. Research and development of new markets.
- Management of the marketing goals/objectives and coordination of all marketing activities.
- Review and recommend on opportunities to exhibit or display the company’s products and capabilities.
- Suggest product improvements or new products by remaining current on industry trends, market activities and competitors.
- Develop excellent business relationships with customers and maintain adequate contact records for supporting marketing activities.
- Report on competitor activity in the field and to assist with input of information on company successes for possible press release and promotional use.
- Ensure the adequate servicing of existing clients by regular contact and feedback on operational performance.
- Throughout every marketing activity, support the sales staff and the growth of Meditek’s sales and profitability. Collaborate with the sales team to create and execute marketing campaigns that drive revenue growth.

We thank you in advance for your consideration and look forward to hearing from you if this is a fit with your experience, your passion and is what you want to do to make a difference.

**Salary**: $75,000.00-$90,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site gym
- On-site parking
- Vision care
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Application question(s):

- What is it that makes you feel you are a good fit for this position?
- If you could pick the ideal company to work for, how would you describe that company to friends or family?

Work Location: Hybrid remote in WINNIPEG, MB


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