Student Recruitment Officer

2 months ago

Oshawa, Canada Durham College Full time

**About Durham College**:
Durham College (DC) is a leading post-secondary institution that supports students to develop career-ready skills for the ever-changing job market. With a focus on experiential learning, led by expert faculty, through field placements, applied research, co-ops and other hands-on opportunities, DC grads are known for having the skills and knowledge they need to adapt to the ever-changing workforce.

A leader in innovative teaching and learning, Durham College offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, media, art and design.

Our modern campuses in Oshawa and Whitby offer 145 programs - including six honours bachelor’s degrees and 11 apprenticeship programs - to more than 13,700 full-time post-secondary and 2,300 apprenticeship students. In addition, more than 14,600 students participate in professional and part-time learning. More than 110,500 alumni represent the college, both locally and around the world.

A forward-looking organization committed to collaboration, innovation and sustainability, Durham College is ranked annually as one of the GTA’s Top 100 employers and one of Canada’s Greenest Employers and has been recognized as a Top 50 Research College in Canada, 10 times.

DC has an estimated annual economic impact of more than $913 million on Durham Region and is proud to be an active and engaged member of the communities we serve by contributing resources and expertise to enhance social and economic well-being through partnerships, investments and collaboration.

**POSITON INFORMATION**:
Full-Time Support Staff Position Opportunity (Temporary Employee Replacement (Appendix D, see page 109 of collective agreement), September 30th 2024 - September 26th 2025
Department: Communications & Marketing
Hours: 35 hours per week (1) one hour lunch; Mon - Fri (8:30 a.m. - 4:30 p.m. note that some evening and weekend work will be required)
Reporting To: Manager, Student Recruitment
Campus Location: Oshawa

**Note**:A valid G Driver’s license in good standing and access to a vehicle is required to fulfill the duties of this role, as there is travel in the province of Ontario.

**Note**: This role is related specifically to college student recruitment and does not include human resources recruitment and staffing.

**DUTIES AND RESPONSIBILITIES**:
Reporting to the Manager, Student Recruitment, the Student Recruitment Officer implements the institution’s recruitment and enrolment plan as defined by Durham College’s SEM framework for the domestic student population.

The incumbent collaborates with the student recruitment team to develop and customize content for presentations, brochures and webinars and leverage the CRM tool to effectively collect leads while promoting the college and its full-time programs and services.

**1. **Marketing and Client Support**:

- Provides expert product knowledge and maintains ongoing contact with secondary schools and community agencies province-wide.
- Develops new and maintains ongoing relationships with teachers and guidance counsellors at assigned priority secondary schools and community partners.
- Organize and participate in system-wide student recruiting activities such as College Information Program (CIP), secondary school visits, and visits to community partners, including making all travel arrangements during this time for rental vehicles, insurance, and accommodations.
- Maintains knowledge of full-time programs by liaising with Deans, Associate Deans, Program Coordinators, Administrative Coordinators and faculty and attend program and advisory meetings as required.
- Develop and conduct community presentations, for student recruitment purposes, as requested by secondary schools, community partners and special interest groups.
- Provide program, admission and general college information to a diverse range of prospective students including those from secondary schools and mature learners.
- Coordinate and assist with conducting events such as Open Houses, Program Information Nights, campus tours, webinar information sessions and on-campus secondary school visits for prospective students, applicants, parents and guidance counselors.
- Represent the college or region/province on various committees to collaborate and establish working relationships.

**2. Administration**:

- Responsible for proactively collecting lead information from prospective students and inputting and analyzing lead data into CRM system (Salesforce) to communicate in a timely and regular fashion. This includes general follow up, reminders, event invitations, etc.
- Leverage social media to connect with potential applicants and other stakeholders.

**QUALIFICATIONS**:

- Three-year diploma/degree in marketing, public relations, human resources, advertising, busi

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