Events Sales Manager

2 weeks ago

Kitchener, Canada Crowne Plaza Kitchener Waterloo Full time

**Position**:Events Sales Manager**

**Reports to: Director of Sales & Marketing**

**Scope**:
The Events Sales Manager's role is to develop and implement strategies to boost group and event bookings, conferences, and meeting revenue while enhancing the hotel's reputation as a top choice for group experiences. This position involves expanding the business through maintaining existing accounts, acquiring new clients, and using effective sales and marketing techniques. The main focus is on identifying potential clients, negotiating contracts, and closing deals to meet budgetary goals for sales, profitability, and return on investment. The ultimate goal is to increase revenue by securing events and maintaining strong client relationships.

**Primary Responsibilities**:

- Identify potential event clients and create a targeted sales strategy to secure new business.
- Establish and maintain relationships with corporate clients, event/meeting planners, and local businesses.
- Meet or exceed sales targets through proactive lead generation and negotiations.
- Keep up-to-date with industry trends and competitors to identify opportunities for revenue growth.

**Relationships**:

- Internal_: All hotel departments: Communicate client expectations with the hotel operations departments, and Crowne Meetings Director in an effort to coordinate delivery of services to the guest. Sales Staff: Share leads/referrals.
- External_: Guests: To provide courteous and efficient service while selling.
- Vendors_: Supervision/Contracts for goods/services.
- Competitors_: Monitor and Analyze competitors and business conditions to develop marketing strategies.

**Qualifications**:

- Post-secondary Education in Hotel Management or Business Administration, extensive work experience or equivalent.
- A minimum of two years in hotel sales and marketing including one year of food and/ or hospitality-related work experience is preferred
- Knowledge of the “inner workings” of the hospitality industry. Local market experience is helpful.
- Experience working with Opera & STS Cloud

**Skills**:

- Interpersonal and decision-making skills.
- Sales and negotiating abilities.
- Prospecting skills. Closing skills.
- Strong written and oral communication skills.
- Working knowledge of Microsoft Word/Excel and other software.
- Knowledge of a Property Management System, such as Opera.
- Planning and organizational ability with attention to detail.

**Working Conditions**:

- Will be required on occasion to work nights, weekends, and holidays.
- Will be required to work in a fast fast-paced, stressful environment.

**Physical/ Cognitive Activities**:
**Events Sales Manager**

This description of physical and mental activities is not intended to describe essential job functions. Rather, its purpose is to give the job applicant a feel for the physical and mental activities of the job to the end that an applicant with a disability can determine whether he or she will be able to do this job either with or without accommodations.

The **Events Sales Manager** will focus on selling groups/conference/meeting/catering business; therefore a significant portion of time is spent speaking, listening, thinking, reasoning, and writing. Mathematical skills, including basic math, problem-solving, forecasting, profit/ loss concepts, variances, and percentages are often used. Supervisory and management activities are ongoing.

A significant amount of time is spent communicating and interacting with various people inside and outside of the hotel.

Reading and writing abilities are often used when communicating with hotel outlets and outside contacts when planning menus and services, as well as to document any sales-related activity.

A large portion of time is spent on sales calls prospecting new accounts, conducting tours, meeting and greeting clients, and/or meeting and directing with other hotel departments.

Some travel is necessary in order to meet potential clients and to attend conventions and trade shows.
- Actively solicit, prospects, and develop new client base by engaging in direct sales efforts to seek and qualify new business opportunities through planned weekly sales calls to tap into new accounts to meet and exceed budgeted revenues.
- Develops and implements the overall account strategy for new prospect accounts.
- Upsell hotel services and products suggesting menus, and other revenue opportunities (i.e., Audio Visual, rental) to maximize return for guests and hotel.
- Utilize cold call techniques, and other sources to research potential new accounts and identify business lead opportunities.
- Negotiate meeting room rentals, function space, and hotel services within approved booking guidelines. Ensure accuracy in producing or reviewing sales contracts, rate agreements, and catering proposals.
- Thoroughly qualify each potential booking to gain a comprehensive understanding of its full potential and value.
- Organize and conduct special events, site i

  • Field Event Sales Manager

    Found in: beBee S CA - 2 weeks ago

    Kitchener, Canada Kognitive Sales Solutions Full time

    Kognitive Sales Solutions is a dynamic and rapidly growing company who is seeking a talented Field Sales Manager to join our team. If you are a motivated and results-driven professional with a passion for leading sales teams, we want to hear from you. As a Field Sales Manager at Kognitive Sales Solutions, you will play a crucial role in driving our sales...

  • Brand & Events Manager

    8 hours ago

    Kitchener, Canada Deep Trekker Full time

    Deep Trekker, a proud member of the Halma companies is a leading innovator in the robotics space, specializing in cutting-edge underwater robots and pipe inspection robots. We pride ourselves on delivering high-quality solutions to our customers globally. As we continue to expand our presence, we are seeking a dynamic and organized individual to join our...

  • Sales Account Manager

    7 days ago

    Kitchener, Canada Bingemans Inc Full time

    **Bingemans** is one of the Waterloo Region's largest and most dynamic meeting and conference facilities. In addition, Bingemans is one of Southwestern Ontario's largest catering companies for both on and off-site events, with over 70 years of successful event experience. - We are Waterloo Region's leader in hospitality providing the very best in family...

  • Event Coordinator

    1 day ago

    Kitchener, Canada Bingemans Inc Full time

    **Bingemans** is one of the Waterloo Region's largest and most dynamic meeting and conference facilities. In addition, Bingemans is one of Southwestern Ontario's largest catering companies for both on and off-site events, with over 70 years of successful event experience. We are Waterloo Region's leader in hospitality providing the very best in family...

  • Event Coordinator

    1 day ago

    Kitchener, Canada Bingemans Inc Full time

    **Bingemans** is one of the Waterloo Region's largest and most dynamic meeting and conference facilities. In addition, Bingemans is one of Southwestern Ontario's largest catering companies for both on and off-site events, with over 70 years of successful event experience. - We are Waterloo Region's leader in hospitality providing the very best in family...

  • Event Coordinator

    7 hours ago

    Kitchener, Canada Bingemans Inc Full time

    **Bingemans** is one of the Waterloo Region's largest and most dynamic meeting and conference facilities. In addition, Bingemans is one of Southwestern Ontario's largest catering companies for both on and off-site events, with over 70 years of successful event experience. - We are Waterloo Region's leader in hospitality providing the very best in family...

  • Territory Sales Manager

    7 days ago

    Kitchener, Canada Syneos Health Full time

    Overview Contacts assigned customer accounts to sell the organization’s products within a designated geographic territory. Focuses on territory sales targets, new business development, and troubleshooting on problem or key markets. May have special markets/complex product lines assigned that require significant client relationship skills. Organizes own...

  • Event Sales Representative- Summer Position

    Found in: Talent CA C2 - 2 days ago

    Kitchener, Canada Kognitive Full time

    Kognitive Sales Solutions, in partnership with Canadian Tire, is seeking outgoing and sales-driven individuals to join our team as Gas Station Event Field Sales Representatives. In this role, working in pairs, you'll have the exciting opportunity to engage with consumers directly while representing one of Canada's most trusted and iconic...

  • Field Event Sales Manager

    Found in: Talent CA C2 - 1 week ago

    Kitchener, Canada Kognitive Full time

    Kognitive Sales Solutions is a dynamic and rapidly growing company who is seeking a talented Field Sales Manager to join our team. If you are a motivated and results-driven professional with a passion for leading sales teams, we want to hear from you. As a Field Sales Manager at Kognitive Sales Solutions, you will play a crucial role in driving our sales...

  • Events and Wedding Manager

    2 days ago

    Kitchener, Canada Steckle Heritage Farm Full time

    The Weddings and Events Manager is responsible for the overall administration and coordination of all events and weddings at Steckle Heritage Farm. In addition, the position provides support to the Executive Director and assists in the operation of farm programs. Below is a brief description of the general duties and repsonsibilities... Weddings - Respond...

  • Sales and Catering Manager

    1 day ago

    Kitchener, Canada Crowne Plaza Kitchener-Waterloo Full time

    **Sales Manager Duties and Responsibilities**: - Prospect and directly solicit meeting planners within assigned market segments. - Work with planners using a consultative approach to provide solutions to their group needs - Develop a clear understanding of the hotel’s business/profitability and manage sales activity accordingly. - Work with the DOS&M and...

  • Department Sales Manager Hardlines

    8 hours ago

    Kitchener, Canada Golf Town Operating Limited Partnership Full time

    Our grass is greener... It’s no secret that our people love golf. What you may not know is that Golf Town is a place where golf enthusiasts can put their love of the game to use, building and sharing their knowledge of the latest industry trends. We work together in a highly professional environment, spreading passion for the game through our Green Jacket...

  • Sales Representative

    1 day ago

    Kitchener, Canada Muon ebike Full time

    About Muon Established in 2015 in the Netherlands, Muon is an e-bike brand with a unique sporty DNA, providing solutions for commuting as well as leisure. Muon has full control over a mature and clear supply chain from research and development to design, production, assembling line, distribution through commercial networks, and after-sales services. Since...

  • event coordinator

    Found in: Talent CA 2 C2 - 2 weeks ago

    Kitchener, Canada G9 Media Inc. Full time

    Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 yearsExperience: 1 year to less than 2 yearsTasksPromote conference and meeting services or special eventsDevelop media strategies and public relations activitiesDevelop sponsorship, partnership or fundraising programsDetermine requirements for hospitality...

  • Event Coordinator

    5 days ago

    Kitchener, Canada Conestoga College Full time

    Requisition Details **Job Title**: **Event Coordinator** **Requisition #**: **23-690** **Campus**: Doon **Department**: School of Community Services **Payband**: G **Starting Rate**: $30.87 **Payband Range**: $30.87 - $35.77 **Hours/Week**: 35 **Posting Date**: Friday, May 26, 2023 **Closing Date**: Sunday, June 4, 2023 at 11:59 PM...

  • event coordinator

    Found in: Talent CA 2 C2 - 7 days ago

    Kitchener, Canada G9 Media Inc. Full time

    Education: Expérience: EducationCollege, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 yearsTasksPromote conference and meeting services or special eventsDevelop media strategies and public relations activitiesDevelop sponsorship, partnership or fundraising programsDetermine requirements for hospitality services,...

  • Assistant Store Manager, Sales

    8 hours ago

    Kitchener, Canada Sheridan Nurseries Limited Full time

    Employment Opportunity **Sheridan Nurseries Kitchener is actively searching for an**: Assistant Store Manager, Sales & Merchandising Permanent, Full Time **About the Job**: The Assistant Store Manager, Sales & Merchandising (AMSM) will be responsible to support the Store Manager in achieving all sales and margin objectives through the execution of all...

  • Events and Engagement Assistant

    5 days ago

    Kitchener, Canada St. Mary’s General Hospital Full time

    **_St. Mary’s General Hospital Foundation _** **_Location: _**_435 The Boardwalk, Suite 300, Waterloo, ON N2T 0C2 _** **_Full time Permanent _** **St. Mary’s General Hospital** Located in the heart of Kitchener, St. Mary's General Hospital has served the community since 1924 and is celebrating 100 years serving our Region. St. Mary's is a special...

  • Coordinator-events & Fundraising

    3 days ago

    Kitchener, Canada The Humane Society of Kitchener Waterloo and Stratford Perth Full time

    **Coordinator - Events & Fundraising** Are you looking to help organize and execute exciting community events focused on raising funds and awareness for the Humane Society? Do you love building stronger connections within the community? Do you want to play an impactful and meaningful role in building a more humane community for people and pets? Come join us...

  • Sales Associate

    Found in: Talent CA 2 C2 - 1 week ago

    Kitchener, Canada CB Canada Full time

    Sales Associate Are you bold? Outgoing? Ready to be a part of something exciting and full of opportunity? Join us at AGM Advantage! We have massive goals and aren’t backing down until we achieve them.  Job Overview: As a part of our sales team, you will work primarily at retail events throughout the Toronto area. The focus is on establishing excellent...