Marketing Specialist

4 weeks ago

Markham, Canada Energy Efficient Lighting Ltd. Full time

Marketing Specialist Job Responsibilities:

- Keeps admats (advertising material) ready by coordinating requirements with printing companies, inventorying stock, placing orders, and verifying receipt.
- Maintains admats and packaging by verifying specifications with Product, R&D Departments and production factories.
- Implements campaigns by assisting with marketing and advertising strategies, plans, and objectives; planning and organizing promotional materials; maintaining static and mobile showroom assets, and updating calendars.
- Tracks marketing campaign effectiveness, maintains promotional materials inventory, maintains databases, and prepares reports.

Social Media Responsibilities
- Executes a results-driven social media strategy.
- Develops and curates engaging content for social media platforms.
- Assists in the creation and editing of written, video, and photo content.
- Attends events and produces live social media content.
- Maintains unified brand voice across different social media channels.
- Creates a social media calendar.
- Monitors social media channels for industry trends.
- Interacts with users and respond to social media messages, inquiries, and comments.
- Reviews analytics and create reports on key metrics.
- Assists in the development and management of social media marketing and influencer marketing strategy.

Qualifications/Skills:

- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with ability to work under pressure to meet deadlines
- Updates job knowledge by participating in educational opportunities and reading trade publications.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
- Explores opportunities to add value to job accomplishments.
- Passion for social media and proficiency with major social media platforms and social media management tools
- Proficiency with video and photo editing tools, digital media formats, and HTML
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Strong copywriting and copy editing skills
- Top-notch oral and verbal communication skills

Education and Experience Requirements:

- Bachelor’s degree in marketing or a related field or equivalent experience
- 1-3 years experience with B2B & B2C social media marketing or content development
- Direct experience using social media management and analytic tools (Google Analytics)
- Experience with Microsoft Office (Excel, Outlook)
- Experience with Adobe Creative Suite or equivalent digital media editing tools a plus

**Salary**: $40,000.00-$42,000.00 per year

**Benefits**:

- Dental care
- Paid time off
- Vision care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Markham, ON L3R 3J7: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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