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Digital Marketing Specialist
4 months ago
About the Company
Rosedale International Education – Committed to Transforming Education
Rosedale International Education Inc. (Toronto, Canada) delivers school learning solutions in K-12 transformative global education. Embracing innovation in academics and technology, Rosedale provides international schools a holistic education solution that includes transformative curriculum with teaching packages, integrated digital learning platform, and comprehensive quality assurance services. These offerings are designed to create life-changing learning outcomes to students around the world. Rosedale International Education operates Rosedale Global High School.
Rosedale Global High School
Rosedale Global High School provides technology enabled and transformative learning experiences to a new generation of learners. We partner with leading international secondary schools to expand access to world-renowned education that empowers students to design their future and realize their full potential as global citizens, all within the familiar setting of their local school’s classroom. Committed to our growing diverse network and community, we are proud to offer the Rosedale Global High School Programs to over 5000 students across 95 schools in 17 countries—and growing.
Role Summary:
As a Digital Marketing Specialist, you will leverage your expertise in various digital marketing channels, tools, and techniques to create impactful campaigns and support marketing strategies and brand awareness. This role will include the creation of assets, including graphic design and video elements, and the successful candidate must be well-versed in this space and have a current portfolio of visual content creation that aligns with their digital marketing campaigns.
Responsibilities:
- Develop and execute digital marketing plan to drive brand awareness, communicate Rosedale academic product and services and demonstrate success cross Rosedale global school network.
- Drive the creation and management of a content calendar for social media channels and website. Manage Rosedale's social media and web platform, including planning, content creation (including text, graphic, video), analysis, and improvement, with reporting and optimization.
- Collaborates with Rosedale's Academic Team to develop organic social media content (videos, articles, etc.) for Rosedale International School's solution marketing, focusing on Rosedale academic solution, best practices and thought leadership in education.
- Collaborates with the Business Development Team to Plan and execute social media campaigns aimed at increasing Rosedale brand awareness during Rosedale signature events. This includes identifying channels and partners in targeted markets, strategizing market-specific approaches, developing social media plans, creating content (copy and creative), allocating budgets, optimizing campaigns, and conducting measurement and analysis.
- Incorporate multimedia storytelling into content creation for our global high school network. Conduct interviews and create videos and supportive content featuring success stories of key stakeholders—including principals, teachers, and students—to effectively showcase the achievements and impact of Rosedale's educational initiatives.
- Support events, particularly in live streaming, event platform management, and data analysis.
- Research and implement SEO strategies to assist with organic growth
- Writes email, web, newsletter, and social media content as required
- Makes recommendations to optimize social media, email and web content and plans based on previous performance and best practices.
- Support marketing monthly newsletter and report on the effectiveness of all earned, paid, and owned media initiatives through analysis and measurement
Qualifications:
- Minimum 5 years of digital marketing experience.
- Bachelor’s degree in marketing, Digital Marketing, or related field.
- Proficient in video creation and graphic design with strong storytelling skills
- Success in managing social media advertising campaigns and explaining results.
- Proficiency in digital marketing channels including SEO, SEM, email marketing, and social media advertising.
- Up to date with current AI trends and tools and how to use various tools to optimize production and results
- Proven understanding of social media advertising, digital analytics, digital data, and proficiency in reporting.
- Attention to detail, with excellent writing, communication and presentation skills.
- Ability to work independently and in a fast-paced, dynamic environment.
- Working knowledge of relevant tools and technology including:
- Canva Pro and Adobe Creative Cloud
- Microsoft Suite
- Project management software
- CRM and relationship management tools e.g. HubSpot
- Website support e.g. WordPress
Work-location Policy:
This role is a hybrid position. The candidate should be able to commute to Rosedale HQ office at Markham at least 2 days per week.
Compensation:
Competitive package with benefits. Rosedale offers an extended health benefit plan, vacation time, and opportunities for skill development.
How to apply:
Interested candidates are asked to submit an application package to careers@rosedaleedu.com with Subject line: Digital Marketing Specialist
Your application package should include the following:
- Cover letter indicating the position applied to, career objectives, and fit with the position
- Resume of qualifications and experiences
- A portfolio includes videos, graphics, articles that align with a campaign, social media under your management, or any work products best demonstrating your expertise.
