Digital Marketing Strategist

3 weeks ago


St Catharines, Canada Napier Enterprises Full time

Napier Outdoors is searching for a creative, data-driven Digital Marketing Strategist to add to our growing team. The Digital Marketing Strategist will be the key member executing all digital marketing initiatives. You will develop, implement, track and optimize digital campaigns across multiple platforms. Your growth mindset will shape our digital marketing strategy that supports our overarching business goals.

KEY RESPONSIBILITIES

Digital Marketing Strategies:

- Develop and implement creative digital marketing strategies
- Plan, manage and execute all digital advertising.
- Ongoing outreach to increase customer engagement and drive traffic to all digital mediums
- Measure and report performance of all digital marketing campaigns

Content Creation & Management:

- Execute the voice and tone of Napier’s brand message, ensuring consistent and accurate brand messaging throughout the market.
- Create product photography plans, conduct photoshoots and manage photography ambassadors
- Assist in content management and upkeep including brand and product guides, shared drives and content libraries

Social & Affiliate Programs:

- Create social media strategies to increase engagement, reach and impressions.
- Create and maintain content & editorial calendars
- Schedule relevant and engaging social posts
- Seek and obtain brand ambassadors and social influencers
- Co-branded contests: develop cross promotional campaigns with associated companies
- Analyze weekly campaign results and create monthly, reports showing account process

Marketplace Management:

- Manage product listings, brand stores, brand gating programs and marketplace resellers on Amazon and Walmart.
- Plan and execute marketplace promotions to maximize growth
- Perform in-depth competitor reviews to check activities with ad placement, keyword use, product listings and landing pages
- Execute and manage Amazon advertising strategies to achieve desired outcomes including driving product discovery and traffic to both product detail pages and branded pages, increase page ranking and generate revenue.

Website Development
- Manage all aspects of Napier’s websites including development and maintenance (WordPress & WooCommerce)
- Develop and implement SEO program
- Manage Napier’s dealer portal

EXPERIENCE & TALENTS
- 5+ years of digital marketing experience
- Experience using WordPress, WooCommerce, MailChimp,
- Knowledge in managing PPC campaigns, Amazon sponsored ads and Google AdWords
- Thorough understanding on how to execute digital marketing tactics to target consumers and drive conversion. Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
- Friendly attitude and passionate about digital marketing

About Napier Outdoors:

- **What We Do**_ : Napier Outdoors designs and distributes camping products in the outdoor and automotive industries
- **Our Culture**:_ A small but mighty team. We are hardworking, team focused, driven, fun, honest, entrepreneurial, and family-like

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- ST. CATHARINES, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location


  • Digital Strategist

    1 month ago


    St. Albert, Canada Kre8tive Agency Full time

    **Kre8tive Agency**, a locally owned, St. Albert-based digital marketing agency, is looking for a **Digital Strategist** to join their growing team. The Digital Strategist is responsible for developing strategy and executing high-performing campaigns that drive business results. The incumbent will strategize, implement, and report on paid and organic...


  • St. Catharines, Canada Napier Enterprises Full time

    _If you are passionate about shaping brands and thrive in a dynamic product distribution environment, we invite you to apply. _ **OPPORTUNITY DESCRIPTION** Napier Outdoors is searching for a creative, ambitious, and strategic-minded individual to join our growing team as a Digitial Brand Strategist. In this role, you will play a key part in shaping and...


  • St. Catharines, Canada Meridian Full time

    Description "> Why Meridian?     At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.   Factor us into your next career opportunity. We want you to grow with us and have an experience...


  • St. Catharines, Canada ARIRA IT SOLUTIONS INC. Full time

    Education: Bachelor's degree - Experience: 1 year to less than 2 years **Tasks**: - Advise clients on advertising or sales promotion strategies - Assist in the preparation of brochures, reports, newsletters and other material - Co-ordinate special publicity events and promotions - Conduct public opinion and attitude surveys - Develop and organize workshops,...


  • St. Albert, Canada Coldwell Banker Canada Full time

    Job Title: Digital Marketing & Graphic Design Specialist Coldwell Banker Canada Coldwell Banker is a premier real estate organization with global reach that has been serving Canadians, in all Provinces and Territories, since 1989. As we modernize our organization and gear towards the future, we are seeking a motivated, team-oriented individual to bring our...


  • St. Catharines, Canada Essential HR Full time

    Do you have a passion for creating compelling digital content that captivates and engages audiences? If you're ready to take your marketing skills to the next level and be part of a team dedicated to delivering exceptional customer experiences, we want to hear from you! We are DiCAN Inc. - a Canadian-owned and operated business growing nationwide. We have...


  • St. Catharines, Canada Hospice Niagara Full time

    **Position Summary** Reporting to the Manager, Marketing, the Marketing and Design Coordinator maintains the organization’s website, event and fundraising landing pages and social media channels, supports the creative development and coordination of advertisements, marketing tools, and other materials. The Marketing and Design Coordinator supports the...


  • St. John's, Canada Association for New Canadians Full time

    **_Association for New Canadians_**_ is a non-profit, community-based organization dedicated to the provision of settlement and integration services for immigrants and refugees._ Job Title**:Marketing Coordinator** Location: St. John’s, NL Position Type: 1 full-time position Closing date: March 04, 2024 Reporting to the Marketing Manager, the...


  • St. John's, Canada Furniture Market Full time

    Job Title: Sales and Marketing Representative Company: Furniture Market Location: 5 Kiwanis St, St john’s, nl Furniture Market is a locally owned and operated retail furniture store located in the busy Kelsey Drive shopping area in St. John’s, NL. We are currently searching for a Sales and Marketing Representative to join our experienced and highly...

  • Account Manager

    1 month ago


    St. Catharines, Canada Giant Shoe Creative Agency Ltd. Full time

    **About us!** At Giant Shoe Creative Agency, since day one, our mission has been to bring our clients’ goals to life through strategic, creative solutions. Ultimately though those victories, we grow our capabilities and strengthen relationships with our valued Partners. Our team is growing! We are looking for an Account Manager to help us help our...

  • Summer Student

    4 weeks ago


    St. Catharines, Canada BIRD'S MOVING & STORAGE Full time

    Bird's Moving & Storage has just opened up one part time, seasonal position for anyone with the applicable skills listed below. This position requires great customer service skills, computer skills, clerical skills and marketing skills as well as being flexible in misc. duties when required. This position is a support position and will require you to work...


  • St. Albert, Canada XO & Mane Full time

    **Job Summary** Working in a small but mighty team, the Social Media Coordinator is a dynamic role offering hands on experience in all aspects related to social media management and coordination. This position will report to the company owner but will be mentored and trained by a seasoned Brand Strategist and Marketing Expert making this role a unique...

  • Financial Advisor

    1 month ago


    St. Catharines, Canada Royal Bank of Canada Full time

    **Come Work with Us!** At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose. Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work...

  • Marketing Coordinator

    4 weeks ago


    West St Paul, Canada Overton Environmental Enterprises Inc. Full time

    **Company Description** Put your skills to work with a fast-growing brand making a difference - protecting our soils for the future of farming and our planet! Overton Environmental, based in Winnipeg, is looking for a local marketing coordinator to help us meet our potential through sales support and brand awareness across markets. Our company produces...

  • Marketing Coordinator

    1 month ago


    Fort St. John, Canada Fort St. John Co-op Full time

    **Fort St. John Co-op** is hiring a **Marketing Coordinator** at our Administration Office located at 7315 - 100th Avenue in **Fort St. John, BC.** **Who we are**: **What you’ll do**: You’ll be primarily responsible for supporting the Fort St. John Co-op’s marketing strategy by: - Assisting in planning quarterly and annual sales and marketing...

  • Outbound Call Agent

    1 month ago


    St. Catharines, Canada LUXYCLAD. LTD Full time

    **Position: Outbound Call Agent - full time** **Location: St. Catharines, Ontario [in person required]** We are recruiting an experienced Outbound Call Agent for our marketing and sales office. : you are comfortable researching information for new and lapsed customers and contractors from our database and reaching out via telephone to those contacts. :...

  • Branch Manager

    4 weeks ago


    St. Catharines, Canada Kraun Electric Full time

    **Our Values - SPARK** **Our company values are at the core of everything we do. How we do our work is equally important as what we do for work. We hire people who align with these values. We call them our SPARK values.** Are you a dynamic leader with strong sales, account management, and employee engagement skills? Do you have a proven track record of...

  • Vdc Coordinator

    7 days ago


    St. Catharines, Canada EllisDon Full time

    EllisDon is committed to being the safest general contractor. As part of our vaccine directive, we require employees to be fully vaccinated, or in the process of receiving the vaccine against COVID-19. Should you have any additional questions related to our vaccine directive as you move forward in the hiring process, please discuss this with our People &...


  • St. Catharines, Canada Meridian Credit Union Full time

    **About this opportunity** At Meridian, our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are. The AVP Wealth Strategy & Transformation will be responsible for the development of key Wealth growth and...

  • Market Manager

    2 weeks ago


    St Laurent, Canada bioMerieux SA Career Site - MULTI-LINGUAL Full time

     Primary Purpose and Overall Objective of the Job: The Market Manager is a downstream marketing role in Canada that operationalize the launch plan of products in all relevant segments. The Market Manager working closely with the sales team and by using appropriate communication channels while ensuring competitive differentiation by demonstrating the...