Retention Lead

2 weeks ago

Remote, Canada Mechanism Full time

**Company Description**

Ensō Superfoods is an early-stage high-growth startup rewriting the script on healthy living.

We see health holistically—more than just absence of illness, it’s about vibrant bodies and minds. We're on a mission to give nutrition its color back and make a healthy lifestyle everyone can lead.

Our secret? Natural supplement powders crafted from real superfoods. Enter our best seller Supergreens, designed to bridge the nutrition gap faced by 90% of American adults who are not eating the official daily recommended dosage of greens that powers a healthy diet.

Zoom into the future with us. Ensō Superfoods has been growing fast and this is a unique chance to build on top of a solid growth foundation. Become a pivotal part of Ensō Superfoods ambitious journey to become a $1B+ company.

**Position Description**

At Ensō Superfoods, we're not just building a brand - we're creating a movement. As a high-growth Direct-to-Consumer (DTC) e-commerce startup, we're dedicated to redefining the shopping experience for our customers. We're driven by innovation, passion, and a commitment to delivering exceptional products that resonate with our audience. Our core value lies in fostering long-lasting customer relationships, and we're seeking a dynamic and strategic Growth Product Lead to join our team and take charge of our growth initiatives.

As the Retention Lead at Ensō, you will be at the forefront of driving our growth engine, focusing on enhancing customer retention, optimizing customer lifetime value (LTV), and reducing churn. You will be the strategic leader of all of our retention efforts, responsible for setting the direction, guiding and executing high-impact cross-functional initiatives. This role is pivotal in shaping our customer journey and ensuring that every touchpoint resonates with our audience, keeping them engaged and excited about our brand.

You'll initially report directly to the CEO and later to the Head of Growth, collaborating closely with a team of exceptional individuals. Eventually, you'll play a vital role in handpicking talent that aligns with our values and possesses the skills needed to exceed our ambitious growth targets.

We're seeking a visionary with a proven record of driving retention growth, who relishes taking on challenges and thrives in dynamic environments. Your passion for entrepreneurship, relentless drive to engineer growth, and unwavering commitment to learning and improvement will set the tone for the team's success.

This is a remarkable opportunity to be at the forefront of Ensō Superfoods' growth story. If you're a strategic thinker and hands-on leader who's eager to immerse yourself in the intricacies of growth product marketing in a high-growth startup, we’d love to hear from you.

**What You'll Do**:

- Retention Mastery: You will take ownership of our retention efforts, devising strategies that ensure our customers remain loyal advocates of our brand. You will delve into data insights, behavioral patterns, and market trends to identify opportunities for improving customer stickiness.
- Experimentation and Optimization: Driving initiatives that enhance LTV and reduce churn will be a cornerstone of your role. You'll conceptualize and execute experiments, leveraging data-driven insights to refine our strategies continually.
- Subscriber Experience Enhancement: Our subscribers are the lifeblood of our business. You'll spearhead initiatives to elevate their experience, employing creative methods to boost engagement and satisfaction levels.
- Lifecycle Initiatives: Guiding customers through their journey with us is crucial. You'll develop and execute lifecycle initiatives that cater to different stages of the customer journey, ensuring seamless transitions and continued brand affinity.
- Customer-Centric Insights: Your role will involve running customer research, gathering feedback, and collaborating closely with our customer support and data teams to glean insights that inform product improvements and overall user experience enhancements.
- Customer Experience Enhancement: Leverage the data collected and customer insights to identify pain points and opportunities for improvement within our shopping process. Collaborate with cross-functional engineering and product teams to implement initiatives that streamline the user experience, resulting in increased customer satisfaction.
- Upselling and Cross-Selling: You'll craft strategies that drive upselling and cross-selling opportunities, effectively increasing our revenue streams while adding value to our customers.
- Engagement Tools and Loyalty Programs: Your creativity will shine as you conceive and implement engagement tools, such as loyalty programs, that incentivize customer participation and reward brand loyalty.
- Referral Champion: Empowering our customers to become advocates is a priority. You'll lead referral initiatives, creating avenues for our customers to share their positive

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