Account Manager, Paid Social

3 weeks ago

Toronto, Canada GroupM Nexus Full time

**Account Manager - Paid Social**

**Overview**:
The Account Manager - Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels for a leading CPG beauty client.

As the Account Manager, you will be responsible for the day-to-day management of a global client’s paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client’s business objectives.

**YOUR** **IMPACT**:

- Manage paid social media campaigns (Facebook, Twitter, Snap, Linkedin, Pinterest)
- Create, manage and execute strategic paid social plans that meet client’s goals
- Define a campaign strategy and deliverables plan that exceeds client expectations
- Create, present and gain client approval on campaign strategies and tactics
- Oversee and deliver on Account Management business processes
- Forecast, generate and maximize revenue opportunities with clients
- Monitor, track, evaluate and optimize campaign performance to maximize client investment
- Cross-functional campaign development with internal biddable teams as well as sister media agencies
- Maintain positive client relationships, expectations and communications with the assistance of internal resources
- Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
- Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
- Aid in creation of new business presentations, POVs, best practices and key process documentation

**YOUR**

**QUALIFICATIONS**:

- Hands on experience planning and executing paid social campaigns
- In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, LinkedIn, Pinterest)
- Great attention to detail and time management skills
- Minimum of 2-3 years of paid social experience
- Ability to interact in a professional manner and deal with clients in a fast-paced environment
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Technical and analytical mindset

**About GroupM**
- GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare,_ _MediaCom_, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company,_ _Xaxis_. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better _for people. By leveraging all the benefits of scale, the company innovates, _differentiates_ and generates sustained value for our clients wherever they do business._
- GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the _more great_ work we can create together._

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