SEO Strategy Manager

1 month ago

Toronto, Canada Vendasta Full time

At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team This is an opportunity to join one of the fastest growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.

Vendasta is a certified Great Place to Work and Best Workplace for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.

**About the Job**The impact you’ll have**
- Research, create and maintain the SEO content calendar in collaboration with the SEO Director and content team
- Build SEO briefs for the SEO writers to write new content needed for the blog and website
- Coordinate with a team of internal and external SEO content writers to produce and publish new content to the blog and website
- Edit the SEO content to ensure writers have properly optimized for SEO, are compelling to readers and that it follows our writing style guidelines
- Monitor newly published content and historical content for continuous improvements to help maintain and improve rankings
- Work with the SEO & Website Director to research content silos and product pages of SEO-optimized content for the corporate marketing website & blog
- Develop SEO-optimized content for the website for the content silos and pages
- Coordinate with the website designers and developers to build and launch new SEO-optimized website content
- Build out measurements so the product & content teams can see how their content is performing
- Implement both on-page and off-page SEO tactics to hit our aggressive search goals month over month
- Be accountable for content metrics and presenting to demand generation leadership
- Conduct keyword research & SEO briefs to aid with lead generation, product marketing, product development, and other key initiatives
- Optimize landing pages, calls-to-action (CTAs), and lead-generating forms

**The value you’ll bring**
- 5+ years of experience in key areas of SEO, including link building, keyword research, on-page optimization, off-page optimization, and site audits.
- 3+ years of writing, editing and content marketing experience
- Strong knowledge of content marketing and inbound marketing best practices
- Proficiency with analytics tools and web traffic reporting, able to conduct deep data analysis
- Knowledge of conversion rate optimization best practices
- Data-driven; must love statistics and be able to derive meaning from large amounts of data
- Strong understanding of the connection between advertising, landing pages, and conversion rate optimization
- Always seeking out and learning about new strategies, advertising channels, conversion optimization techniques, and experimentation best practices
- Able to summarize findings and provide explanations and presentations

**About Vendasta**

So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketingand much more Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 65,000+ channel partners and 6 million SMBs worldwide

**Perks**
- **Benefits** - health, dental, life, and disability insurance, an employee assistance program (EAP)*, and $500 annual Health Spending Account. Premiums for health & dental insurance will be covered by Vendasta
- **Vacation** - Minimum 3 weeks paid vacation per year; uncapped sick time policy.
- **Employee Options Program** - get in on Vendasta’s growth and success
- **Sweet Eats** - On site cafeteria with beverages & snacks all day _and _free catered lunch every Friday
- **Training & Career Development** - Education reimbursement program, professional development plans, leadership workshops, mentorship program, and so much more
- **Culture** - comprised of our core values: Drive, Innovation, Respect, and Agility
- **Social Events** - Ideas on Tap, ski trips, virtual talent shows, yoga classes, and more
- **Giving Back** - endless opportunities to take part in programs and initiatives that give back to the community we work in, including paid volunteer time.

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