Associate Director, Strategy

5 months ago

Toronto, Canada Mindshare Full time

**Mindshare**
**Title**:Associate Director, Strategy
**Team / Department**:Strategy

Mindshare is a global media agency with offices in over 86 countries. In Canada, we are a passionate team of over 200 people with offices in Toronto, Montreal and Vancouver with a singular focus on helping our clients find a sustained path to Good Growth.

We aim to be our clients’ lead business partner and to grow their business. When our clients have a problem, a challenge, a product or even a thought, we are proud to be their first port of call. We partner with some of the world’s largest and most recognizable brands, and our role is to make our clients’ brands more famous and more profitable. We sit today uniquely placed at the crossroads of media, data, technology and content and there is no other business partner who can have as transformative an impact on our client’s businesses as we can.

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

**OVERVIEW**:
Mindshare is looking for an **Associate Director, Strategy** with a passion for marketing and a curiosity for media in advertising. This role sits within our client squad team and is an integral part in creating meaningful interactions between people and brands, providing the critical foundation for how we can drive brand growth and business growth. Its responsibility is to link the business strategy to a communication strategy and translate the communications strategy into an optimal and integrated framework that identifies the key elements (e.g. channels, content formats) that are needed to bring the plan to life. Its ultimate ambition is to tangibly and effectively articulate how consumers will experience the core creative idea across all paid, owned and earned communication touchpoints, in a way that adds value to the brand, the consumer, and culture. We are looking for someone who loves solving client’s business challenges and can articulate complicated ideas in simple ways. This role reports directly to the **Group Account Director**.

**YOUR IMPACT**:

- Establish themselves a true business partner in clients’ business with knowledge of clients’ business needs, issues, opportunities, and imperatives
- Dissect the brief to identify and align on the real challenge and opportunity for communications, in direct partnership with different internal teams and client brand, media and research teams
- Define category, business, and brand drivers, define and prioritize target audiences
- Create understanding of the customer journey/decision-making development
- Unearth, synthesize, and align the most critical and transformational insights across brand, category, culture and communications, identifying commonalities across the cluster market
- Create actionable, strategic communications platforms that support the creative idea
- Design and visualize the supporting communications framework for how the strategies will be deployed, requiring:

- Identification of the most impactful media touchpoints, their specific role and how they should be measured
- Identification of moments of receptivity that will help our advertising break through
- Identification of cultural and competitive agility triggers that will help our brands activate in real time
- Identification of breakthrough media ideas, media innovation priorities and media partnerships
- Cascade communication strategies to internal disciplines responsible for its deployment and activation
- Manage the alignment of partner agencies with the communication strategy
- Conduct regular check-ins with the activation and measurement teams to keep ahead of new learning and insight that may inform how to make improvements to the strategy
- Work in close partnership with industry leading media partners

**YOUR QUALIFICATIONS**:

- College Diploma or Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
- 5+ years in business planning, communications planning, strategic planning, or account planning (media or creative agency experience preferred)
- Knowledge of the fundamentals of business planning (eg. media fundamentals, consumer segmentation, customer journey, measurement models, budget setting, etc.)
- Strong understanding of media sophistication/nuances across markets
- Comprehensive understanding of communications formats across channels
- Experience mining for insights and creating strategies across markets

**YOUR QUALITIES**:

- Embraces the Mindshare Growth Mindset by exhibiting adaptability, inclusivity, sincer

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