SEO Specialist

1 week ago


Burlington, Canada IMP Digital Full time

IMP Digital has been helping businesses improve their online presence for over 20 years. Our dynamic team of 16 in Burlington works closely with clients to ensure they succeed online.

The SEO Specialist will be in charge of ensuring top organic and local results for client websites and working along with the content team and design team.

**Responsibilities and Duties**
- Write SEO rich snippets for Google
- Google My Business optimization
- Use RankMath and other WordPress Tools to better organic rankings
- Develop and execute a quality SEO strategy
- Conduct keyword research to drive content strategy
- Measure, track, and analyze results
- Demonstrate result-driven performance to communicate ROI to clients
- Monitor day-to-day activity and client deliverables
- Educate clients and internal staff on best practices of SEO
- Work with the development team for better SEO websites on WordPress
- Execute SEO backlink analysis and develop proactive backlink strategy for clients
- Develop a workflow process for site audits, on-page optimization, link growth, technical analysis, competitive analysis and reporting
- Continually learn, innovate and implement testing strategies to uncover new opportunities for optimization, strategy enhancement, and performance improvement
- Take an active, personal, prideful role in growing the SEO business for each client
- Differentiate strategies for mobile SEO
- Address technical issues affecting the performance of a site on search engines
- Possess expertise in Google’s tools
- Manage multiple clients and projects while not compromising quality
- Find opportunities to improve the team, the company, our processes, and our clients - be unafraid to initiate change

**Qualifications and Skills**
- 5+ years of experience in SEO executing organic search campaigns
- Analytics Certified
- Experience editing WordPress websites
- A true passion for SEO and digital marketing
- Self-driven to succeed and thrive in a dynamic working environment with 17 others
- Extremely detail-oriented with an analytical mentality
- Strong English writing skills
- Client facing experience at an agency
- Strong experience with industry-standard tools (SEMRUSH, MOZ, WordPress, etc)
- Presentation capabilities and comfort meeting with clients in person and by phone
- Writing and organizational skills
- Understanding of HTML, experience with CMS like Wordpress or Joomla

**Key Competencies**:

- Outstanding knowledge of SEO
- Impeccable follow-up and follow-through
- Outstanding verbal and written communication skills both internally and externally
- Ability to manage projects and meet deadlines
- Organizational and planning skills
- Problem analysis and problem-solving skills
- Judgment and decision-making ability
- Initiative
- Confidentiality
- Team player
- Attention to detail and accuracy
- Positive attitude
- Adaptability
- Task-oriented
- Life-long Learner

**Salary**: $60,000.00-$80,000.00 per year


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