Library Marketing Assistant

2 weeks ago

Winnipeg, Canada City of Winnipeg Full time

The Library Marketing Assistant designs and produces a variety of contemporary marketing and communication materials, brochures, advertisements, and signage. The Marketing Assistant also assists with website development and creative content, and social media content development. The Marketing Assistant transforms creative concepts into high quality written and visual graphic art formats.

**As the** **_Library Marketing Assistant_** **you will**:

- Initiate, prepare and design content and graphics, typography and photographic elements for a wide variety of promotional pieces such as brochures, posters, pamphlets, reports, forms, bookmarks, advertising components, digital displays, and signage
- Work collaboratively to prepare and design layout and content of the monthly online guide to programs and services.
- Produce advertisements to specifications for publication in magazines, newspapers, transit buses, etc.
- Edit written content submissions and verify projects are free of typographical and layout errors and rectify, if necessary. Ensure compliance with new plain language standards.
- Coordinate and review proofs and the work of outside print suppliers to ensure that quality delivery requirements have been met.
- Ensure compliance with corporate visual guidelines and standards in all visual materials.
- Organize and maintain collections of purchased and in-house digital photos. Act as a digital photographer for publications and website.
- Publish and update website content including creating promotional sliders, uploading posters and editing content.
- In collaboration with library staff, publish to the library’s social media accounts and monitor the accounts when needed for compliance with all City guidelines and standards.
- Design social media graphics to post on the library’s social media account. Edit video content for social media channels. Develop schedule and content calendars for social media channels.
- Work in collaboration with library staff to recommend website enhancements that will improve the user’s experience.
- Participate in committees and planning meetings.
- Assist with Administration Office procedures as required.
- Perform other duties as assigned.

**Your education and qualifications include**:

- Advanced skills in graphic design and communication strategies incorporating typography, composition, layout, illustration, digital photography and creative direction.
- Advanced knowledge, experience and proficiency in production techniques in digital pre-press and printing (planning, design, coordination, production coordination).
- Advanced knowledge of social media content creation and implementation, video editing experience.
- Demonstrated proficiency in the use of desktop publishing tools including Adobe CS (including InDesign, Photoshop, Illustrator)
- Strong organizational skills, efficient work habits and ability to maintain an organized work station and document job flow.
- Demonstrated ability to communicate clearly and concisely, both orally and in writing. This includes the ability to understand and follow verbal and written instructions, as well as express ideas succinctly.
- Demonstrated ability to work with mínimal supervision.
- Commitment to on-going training (both on the job and through external sources).
- Strong interpersonal skills with ability to maintain good working relationships while working under stressful conditions with tight deadline restrictions.
- Ability to multitask with different staff members to complete projects on time.
- Website development experience and training including use of HTML and Dreamweaver.
- Excellent verbal and written communication skills, including proofreading skills with strong attention to detail.
- Demonstrated ability to set priorities and coordinate work in order to meet deadlines.
- Demonstrated ability to work both collaboratively and independently.
- Knowledge of French an asset.

**Conditions of employment**:

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