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Vp of Sales

1 month ago

Langley, Canada Redwood Plastics and Rubber Full time

**ABOUT REDWOOD PLASTICS AND RUBBER**:
Since 1971 Redwood Plastics and Rubber has worked directly with customers to find solutions for a variety of problems including: shock, abrasion, noise, wear & friction. We have extensive experience, in-house engineering, and large-scale manufacturing facilities to produce custom components for longer wear life, decreased downtime, increased production, lighter weight, cost effectiveness and increased safety.

We take pride in our vibrant and supportive culture that fosters collaboration, innovation and hard work. Our collective values are the pillars of our culture that bond and unify us as a team and as a company.

***:
The **Vice President of Sales** is a pivotal leadership role tasked with driving revenue growth and spearheading market expansion. Reporting directly to the COO, the VP of Sales will craft and execute a comprehensive sales strategy that aligns seamlessly with the company's overarching goals and objectives.

This role involves leading the sales team, managing key customer relationships, and identifying new market opportunities to ensure sustained business growth.

In collaboration with the Executive Team, the VP of Sales will define the revenue and gross profit expectations and strategically manage their team to achieve these goals. This position requires a strong focus on supporting, training, directing, managing, mentoring, and holding accountable the activities of their direct reports. Additionally, the VP of Sales will work in close collaboration with other sales management teams across our business units to maximize the market share of the Redco Group's industrial and commercial plastic and rubber products.

**JOB RESPONSIBILITIES**:

- Develop and implement a robust sales strategy to achieve revenue targets and market share objectives.
- Lead, mentor, and motivate the sales team to exceed sales performance goals.
- Build and maintain strong relationships with key customers and industry stakeholders.
- Identify and pursue new business opportunities in existing and emerging markets.
- Collaborate with marketing, product development, and operations teams to align sales strategies with business goals.
- Analyze sales data and market trends to make informed business decisions and adjustments.
- Prepare and present sales forecasts, budgets, and performance reports to the executive and management team.
- Represent the company at industry events, trade shows, and conferences to promote our products and capabilities.
- Drive the adoption of best practices and sales processes to improve efficiency and effectiveness.
- Direct and coordinate all sales activities, including planning, strategy execution, and market analysis.
- In collaboration with the Executive Team, communicate and execute the Corporate Strategic Plan by setting and monitoring Sales and Market Development objectives.
- Report on sales performance and trends to the company at regular intervals.
- Work with the Marketing Manager to ensure alignment of Sales and Marketing activities with Corporate Objectives, and support marketing initiatives for brand awareness and online presence.
- **Establish Key Performance Indicators (KPIs) for direct reports, including**:_
- Increased market share in key industries.
- Product diversification aligning with company strengths.
- Targets for top customers and new accounts.
- KPIs for engineering calls and product specification
- **Achieve revenue targets through**:_
- Promoting proactive technical sales activities.
- Collaborating with Sales Directors and Business Development Managers to identify and grow market opportunities.
- Effectively using and leading the implementation of CRM systems.
- Teaching, coaching, and mentoring sales personnel in collaboration with the Training Manager and HR.
- Developing and improving internal processes to add customer value.
- **Achieve gross profit targets by**:_
- Identifying and promoting the value delivered to customers.
- Promoting higher-value manufactured items.
- Understanding and managing competitive situations.
- Training Technical Sales personnel to communicate product and service value effectively.
- **Manage expenses effectively by**:_
- Streamlining processes and eliminating duplication of effort.
- Utilizing technology efficiently.
- Holding team members accountable for expenses.
- Create a collaborative work environment where teams understand organizational objectives and feel empowered to succeed by:_
- Clearly communicating organizational objectives.
- Creating transparent processes that answer "Why?"
- Succeeding with vendor partners.
- Providing healthy and safe workplaces.
- Training employees in all aspects of their roles.
- Celebrating success

**SKILLS AND EXPERIENCE**:

- A degree in Business Administration or related field is required.
- Over 5 years of business and sales experience with a proven track record of managing business with at least 40 million dollars in revenue.
- Leadership experienc