Product Marketing Specialist

6 months ago

Vancouver, Canada Roofr Full time

We're growing quickly, and we're looking for exceptional people to join us on this incredible journey.

We are obsessed with building the most trusted roofing platform in the world so our customers can power their growth with intelligence. Roofr is the all-in-one sales toolbox for roofers, including instant customizable aerial roof measurements with a drone, satellite, or blueprints imagery In addition, our clients have the ability to immediately create visually stunning, robust and automated proposals that help create a great client experience leading to a higher close rate. Our future roadmap is clear and filled with exciting products such as payment processing, consumer financing, workflow automation, and more

Our Mission is to ensure every family has access to protect their home with an affordable roof. We have an amazing culture, great founders, and strong financials. This is a great opportunity to be a part of an extraordinary start-up that is already successful, yet early enough to offer its team members significant growth, equity, and an opportunity to make an impact.

As a Product Marketing Specialist, you will play a critical role in our go-to-market motion, messaging and positioning of the Roofr products, and revenue enablement.

**What you get to do**:

- Own the positioning and messaging for feature releases and product marketing launches
- Support the execution of go-to-market strategy including messaging, revenue enablement and the promotion of existing and emerging products
- Create content (e.g. sales presentations, sales enablement collateral product training videos, website copy, case studies) to articulate the benefits of Roofr
- Work collaboratively with product, sales, customer success, and customer support stakeholders to create GTM alignment
- Educate both internal and external stakeholders on our product features and their benefits, and be comfortable presenting internally
- Assist customer-facing teams with talk tracks and help with communicating competitive differentiation, objection handling, and the Roofr product vision
- Understand and represent the voice of the customer internally through customer interviews, call analysis and case studies
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Bring innovation and creativity to the role to make the marketing and sales teams more efficient and effective

**What you bring to the role**:

- 1+ years of experience as a Product Marketing Specialist
- 2+ years of experience at a startup in a high-velocity SaaS environment
- Strong content creation skills across many channels including but not limited to (Blogs, articles, videos, podcasts, etc.)
- You have outstanding communication skills both written and oral
- You're confident speaking in front of the company
- You're a creative thinker
- You enjoy solving complex problems
- You thrive in a fast-paced team environment with continuous growth

**Bonus Points**:

- SMB, construction tech industry, or vertical SaaS Experience a plus
- Part of the PMA

**What we offer**:
When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:
**️ Vacation/Paid Time Off**:

- 1st week of employment is mandatory PTO Start your journey with Roofr by decompressing and recharging - we will see you in week 2
- 1 Friday off per month (we call those our laundry days)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy

**Perks**:

- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup reimbursement
- Remote First with an office in Toronto for those days you feel like getting out of the house
- Weekly Friday paydays

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