Product Marketing Specialist

2 weeks ago

Burnaby, Canada Binary Stream Full time

We are proud to have been awarded as one of BC’s Top Employers for 2023 and Canada's Top Small & Medium Employers for 2023.

Since becoming SaaS based, Binary Stream has more than tripled in size through sustainable growth and now has employees in India, Europe, United States and all over Canada with our Head Office in Burnaby, British Columbia. With our recent growth, we’re still small enough that people can make a big impact here and really see the results of their efforts on a regular basis. Having a great culture based on our values of Team, Innovation, and Growth, we work together and win as a team by collaborating and supporting each other to achieve individual, team based and companywide goals.

Binary Stream Software was founded just over 20 years ago by our CEO who is passionate about people, culture, and products. Binary Stream is an award-winning, Microsoft Gold certified partner that develops enterprise-grade software to enhance Microsoft Dynamics 365. We are a diverse and inclusive team who care about each other and work collaboratively to produce high quality software solutions.

We are excited to grow our team with a full-time **Product Marketing Specialist.**

**Primary Location**: Burnaby, BC (Head Office)

**Note**: Unfortunately, remote opportunities outside Canada or without a valid work permit are not available at this time.

**Position Summary**:
As a Product Marketing Specialist reporting to the VP of Marketing, you will play a pivotal role in shaping and executing comprehensive product marketing strategies for our Microsoft ERP solution offerings. Your responsibilities will span from defining market positioning and messaging to overseeing successful product launches, driving market excitement through targeted campaigns, conducting marketing research, and enhancing sales enablement efforts. Working collaboratively with cross-functional teams, you will ensure consistent product messaging and positioning.

**As a Product Marketing Specialist, you will be responsible for**:
**Product Marketing Strategy**:

- Develop and execute product marketing strategies for Binary Stream solutions on Dynamics GP, Business Central, and Finance and Operations.
- Partner with product management and sales leaders to define market positioning, messaging, and go-to-market plans.
- Create a product market strategy plan to map needs with target markets and analyze the market segments to actively pursue. Ensure that the targeted segments are large enough to support the current and future business of the product.
- Cultivate effective communication with product managers, organizing dedicated sessions for insights exchange, ensuring alignment between product documentation and marketing messaging for accurate technical information dissemination.

**Product Launches**:

- Oversee the success of product launches by developing launch plans and coordinating cross-functional teams.
- Generate awareness and market excitement through supporting the development of targeted marketing campaigns.
- Support the development of pricing strategy, revenue models and price testing. Contribute to product content (webinars, blogs, eBooks, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties.

**Sales Enablement**:

- Maintain existing sales collateral aligned with industry verticals and stay updated on market trends to enhance collateral effectiveness.
- Produce standard product presentations and demo scripts that can be used by the sales team in a typical sales process.
- Establish and maintain a centralized content repository accessible to the sales team, ensuring continuous relevance.
- Proactively engage with the sales team to gather insights, feedback, and firsthand customer knowledge, informing the refinement of marketing strategies and content.
- Leverage sales team insights to tailor content for specific customer needs and preferences, providing feedback to the marketing team.

**Market Strategy & Analysis**:

- Understand market challenges and align organizational strengths effectively.
- Conduct thorough market research, competitive analysis, and gather customer insights.
- Monitor evolving trends in the ERP market, recommend strategies, and contribute to refined product messaging.

**Technical Skills and Other Requirements**:

- Proficiency in creating compelling product marketing strategies and sales materials.
- Cross-functional collaboration expertise (Sales and Product).
- Solid writing skills with the ability to tailor messaging for diverse audiences.
- Market analysis experience with a data-driven decision-making approach.
- Strong analytical skills and attention to detail.
- Familiarity with Google Productivity Suite, HubSpot, and Asana project management.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication skills.

**Experience and Education**:

- Bachelor's degree in Mark

  • Product Marketing Specialist

    4 weeks ago

    Burnaby, Canada Binary Stream Full time

    We are proud to have been awarded as one of BC’s Top Employers for 2023 and Canada's Top Small & Medium Employers for 2023. Since becoming SaaS based, Binary Stream has more than tripled in size through sustainable growth and now has employees in India, Europe, United States and all over Canada with our Head Office in Burnaby, British Columbia. With our...

  • Digital Marketing

    2 weeks ago

    Burnaby, Canada Snaptech Marketing Full time

    **Snaptech Marketing - Burnaby, BC**: Snaptech Marketing has an immediate opening for a Digital Marketing Specialist who speaks digital like no other, strives to increase conversions, and loves to make sense of data. Our approach to digital marketing and advertising is unique. Instead of selling off-the-shelf solutions, we specialize in developing custom...

  • Digital Marketing

    1 month ago

    Burnaby, Canada Snaptech Marketing Full time

    Snaptech Marketing has an immediate opening for a Digital Marketing Specialist who speaks digital like no other, strives to increase conversions, and loves to make sense of data. Our approach to digital marketing and advertising is unique. Instead of selling off-the-shelf solutions, we specialize in developing custom digital strategies for each client that...

  • Digital Marketing

    3 weeks ago

    Burnaby, Canada Snaptech Marketing Full time

    Snaptech Marketing has an immediate opening for a Digital Marketing Specialist who speaks digital like no other, strives to increase conversions, and loves to make sense of data. Our approach to digital marketing and advertising is unique. Instead of selling off-the-shelf solutions, we specialize in developing custom digital strategies for each client that...

  • Specialist - Sales Associate

    2 months ago

    Burnaby, BC, Canada Residential Sales Specialist Full time

    Volunteer Experience · Work Experience · Work & Career RESIDENTIAL SALES SPECIALIST JOB DESCRIPTION Term: Full time, 40 hours/Per Week LX Hausys is an international building and decorative material company who have been in operation for over 70 years. We provide a variety of solutions that can revitalize a space through its business in the fields of...

  • Marketing Specialist

    2 months ago

    Burnaby, Canada Renovo Creative Inc. Full time

    Company Name: Renovo Creative Inc.Company Address: Milross Avenue, Vancouver, BC, V6B 4K7Hourly Wage: $30-33 per hourHours per Week: 30-40 hours a weekJob Type: Full-time, PermeantJob Title: Marketing SpecialistCompany Overview:Renovo Creative Inc., a dynamic and innovative company based in Vancouver, specializes in providing top-tier marketing and creative...

  • Marketing Specialist

    2 months ago

    Burnaby, Canada Renovo Creative Inc. Full time

    Company Name: Renovo Creative Inc.Company Address: Milross Avenue, Vancouver, BC, V6B 4K7Hourly Wage: $30-33 per hourHours per Week: 30-40 hours a weekJob Type: Full-time, PermeantJob Title: Marketing SpecialistCompany Overview:Renovo Creative Inc., a dynamic and innovative company based in Vancouver, specializes in providing top-tier marketing and creative...

  • Marketing Specialist

    2 months ago

    Burnaby, British Columbia, Canada Renovo Creative Inc. Full time

    Company Name: Renovo Creative Inc.Company Address: Milross Avenue, Vancouver, BC, V6B 4K7Hourly Wage: $30-33 per hourHours per Week: 30-40 hours a weekJob Type: Full-time, PermeantJob Title: Marketing SpecialistCompany Overview:Renovo Creative Inc., a dynamic and innovative company based in Vancouver, specializes in providing top-tier marketing and creative...

  • Marketing and Digital Specialist

    2 weeks ago

    Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

    BCIT’s - **Marketing & Communications **department is seeking a - **regular, full-time (1.0** **FTE** **) Marketing and Digital Specialist**. Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading-edge digital...

  • Marketing and Digital Specialist

    4 days ago

    Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

    BCIT’s - **Marketing & Communications **department is seeking - **two (2) regular, full-time (1.0** **FTE** **) Marketing and Digital Specialist**. Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading-edge...

  • Marketing Specialist

    3 weeks ago

    Burnaby, Canada Wondershare Technology (Canada) Inc. Full time

    **Job Description**: About Wondershare Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare. Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian...

  • Marketing & Digital Specialist

    2 weeks ago

    Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

    BCIT’s - **Marketing & Communications (MarComm) **department is seeking - **two (2) regular, full-time Marketing and Digital Specialist**. Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading edge digital...

  • Marketing Specialist

    5 days ago

    Burnaby, British Columbia, Canada Wondershare Technology (Canada) Inc. Full time

    Job Description:About WondershareWondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian team to...

  • Junior Marketing Writer with Graphic Design Skills

    5 minutes ago

    Burnaby, Canada AMAZE Marketing Agency Full time

    Are you just graduated from marketing or have at least 6 months experience in E-commerce (selling products online)? Do you love writing to sell products? We need a part time digital media marketing specialist to manage and improve our client’s Amazon store front and product listing. This is an excellent entry level position for a new graduate or anyone...

  • Content Marketing Specialist

    4 weeks ago

    Burnaby, Canada Binary Stream Full time

    We are proud to have been awarded as one of BC’s Top Employers for 2023 and Canada's Top Small & Medium Employers for 2023. Since becoming SaaS based, Binary Stream has more than tripled in size through sustainable growth and now has employees in India, Europe, United States and all over Canada with our Head Office in Burnaby, British Columbia. With our...

  • Content Marketing Specialist

    2 weeks ago

    Burnaby, Canada Binary Stream Full time

    We are proud to have been awarded as one of BC’s Top Employers for 2023 and Canada's Top Small & Medium Employers for 2023. Since becoming SaaS based, Binary Stream has more than tripled in size through sustainable growth and now has employees in India, Europe, United States and all over Canada with our Head Office in Burnaby, British Columbia. With our...

  • Marketing Specialist

    7 days ago

    Burnaby, Canada Cafe La Foret Full time

    **About Us**: La Foret is a growing company dedicated to nurturing beautiful spaces where people love to meet, eat and drink. As we continue to grow, we are seeking a talented and enthusiastic Marketing Specialist to join our team and contribute to our marketing efforts. As a Marketing Specialist at La Foret, you will play a key role in supporting our...

  • Marketing Specialist

    3 weeks ago

    Burnaby, Canada Knowledge Network Corporation Full time

    **MARKETING SPECIALIST** **THE OPPORTUNITY** Knowledge Network, British Columbia’s public broadcaster and streamer is seeking a skilled and creative Marketing Specialist who can develop, execute and evaluate marketing strategies and campaigns to drive brand awareness, audience engagement and growth across Knowledge Network’s linear and streaming...

  • Digital Marketing Specialist

    7 days ago

    Burnaby, Canada Create Career College Full time

    Create Career College, a private college dedicated to the vocational training and education of local and overseas students, is committed to the future success of its students offering the highest standard of instruction and guidance. We offer a student-centered hands-on approach to learning under the guidance of dedicated educational professionals who are...

  • Marketing Communications Specialist

    2 months ago

    Burnaby, Canada Pacific Blue Cross Full time

    Pacific Blue Cross has been British Columbia's leading benefits provider for 80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. Together with our subsidiary BC Life, we provide health, dental, life, disability and travel coverage for approximately 1.5 million British Columbians through employee group plans...