Account Executive

2 weeks ago

Toronto, Canada North Strategic Full time

Company Description

A three-time SABRE Canadian Agency of the Year winner (2015, 2016, 2019) North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer, social and digital, establishing itself as a Canadian agency leader.

Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency: this ‘nine-year-old start-up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fuelling organic growth.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

(And yes, the rumours are true: North is a "No timesheet agency.")

**Job Description**:
As an Account Executive, you will be working as part of a collaborative account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

**Some of the amazing work you’ll do**:

- Provide exceptional results for our clients in public relations, events, media relations and social media communications
- Demonstrate a solid understanding of how to distill client information, including general business strategy, industry issues and key stakeholders in order to help develop and deliver strong communications results
- Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients
- Be relentless in the pursuit of program effectiveness; manage day-to-day program activities, overall program implementation, monitoring and evaluation
- Demonstrate strategic thinking and research capabilities to support the development of innovative campaigns
- Support strategic brand campaigns and have the ability to sell in big ideas within an integrated agency model
- Manage multiple facets of client programs, including research and insights, strategy development, event planning, campaign execution, analytics and reporting
- Utilize the latest measurement technologies to uncover new insights to inform brand strategy
- Use strong insights and detailed consumer research to inform campaign creation
- Build strong relationships with media contacts (written and verbal outreach) while effectively managing media lists
- Provide timely feedback to management on progress against goals
- Ongoing tracking and knowledge of industry and brand best practices for PR, influencer relations and social media
- Contribute in a meaningful way to a dynamic agency culture through training, development and mentoring opportunities

**Qualifications**:
**Who you are**:

- Post-graduate diploma in Public Relations, Corporate Communications or related discipline
- 2-3 years of communications/agency experience; consumer, technology and/or lifestyle ,beauty media relations brands is an asset
- Extensive experience in media relations, event management and influencer relations
- Excellent communication and writing skills, time management, organized and is detail-oriented
- An understanding of integrated earned and social media campaign needs related to platforms such as Facebook, Instagram, Twitter, Threads, Pinterest, TikTok, LinkedIn etc. is an asset
- An unwavering positive attitude to opportunities and challenges in an ever-changing environment
- Demonstrate abilities as a creative thinker and encourage others to think outside the box
- Dynamic, team player with the ability to work in a collaborative, creative, entrepreneurial, and fast-paced environment

Additional Information

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