Marketing Coordinator

3 weeks ago


Mississauga, Canada Cliantha Research Ltd. Full time

Job description
- Cliantha Research Inc._ is currently seeking a **Full-Time Marketing Coordinator**; who can fulfill its business needs and is looking for better learning and growth opportunities.

About Us

Cliantha Research is a full service Clinical Research Organization (CRO) that provides comprehensive and integrated offerings in Early Phase, Late Phase, Respiratory, Tobacco Research, Dermatology, Consumer Research, Research Lab, IVRT, Biometrics, Pharmacovigilance & Medical Services, and Environmental Exposure Chambers (EECs).

With several advanced clinical sites and bio-analytical laboratories in North America and India, Cliantha now has presence in 4 countries along with a strong team of 1000+ professionals. Some of the key regulators, such as the USFDA, EMA, AGES, ANSM, AMPS, MCC South Africa, Health Canada, DCGI, CAP, NABL, Turkey MOH, Thailand MoPH and others have successfully inspected Cliantha across the globe.

Cliantha Research is headquartered in Ahmedabad and has expanded its domestic presence with 5 regional offices & international presence with offices in USA (Florida & New Jersey), Canada (Mississauga, Winnipeg & Scarborough) & Europe (Portugal).

**Responsibilities**:

- Develop and implement inbound marketing strategies to drive online traffic and generate leads for volunteer participation in clinical research studies across our North America sites.
- Create and execute advertising campaigns including SEM, social media (Twitter, Facebook, Instagram) and other digital tactics.
- Develop and execute tactics to grow and engage with our online communities, identify partnership opportunities, and liaise with influencers.
- Monitor key online metrics to track campaign performance against KPI’s and ROI.
- Design marketing materials for digital and print ads, flyers, videos, landing pages and other informational assets.
- Create compelling and engaging content according to organizational branding guidelines and in compliance with external approval authority.
- Contribute to creative asset development for special projects including business development collateral.

**Qualifications**:

- Bachelor’s degree/ College Diploma in Marketing or relevant field.
- A minimum of 2 years’ experience in developing and executing promotional, advertising and marketing activities through online digital channels.
- In-depth knowledge of various paid social media platforms and best practices; current on the latest trends and technologies in digital marketing.
- Strong working knowledge of Google Analytics, Google Search Console and Google Ads is required.
- At least 1-2 years of experience working with graphics or design software (e.g. Photoshop, Canva) is required; experience with HTML.
- A goal oriented and growth-focused attitude; sense of urgency and able to quickly make adjustments to support team objectives.
- Strong verbal and written communication skills; prior experience in creating content.
- Ability to manage multiple priorities and manage projects to timelines and budgets.
- Ability to think strategically and critically from an ROI and problem-solving perspective.
- Prior experience in clinical research is an asset.
- Cliantha Research is committed to creating and maintaining a diverse, inclusive, and accessible environment for all its employees and clients. We value diversity at workplace and believe in fostering a spirit of excellence brought in by all our employees and clients. If you require accommodation before, during, or after the interview/recruitment process do not hesitate to let us know when we contact you and we will work with you and do our level best to meet your needs._

**Job Types**: Full-time, Permanent

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Mississauga, ON L4W 1A4: reliably commute or plan to relocate before starting work (preferred)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Social Media Marketing: 2 years (preferred)
- Graphics and Design software: 1 year (preferred)



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