Search Engine Optimization Specialist

4 weeks ago

Edmonton, Canada The Travel Buggy Full time

**Location**: Hybrid (In-office x 2 | WFH x 3)
**Type**: Full-time

**About Travel Buggy**
Travel Buggy is a leader in innovative and travel-friendly mobility solutions, enhancing the ability of our customers to explore and enjoy the world. We are looking to expand our digital marketing team by adding a skilled SEO and SEM Specialist to enhance our online visibility and engagement.

**Role Overview**
The SEO/SEM Specialist will develop and execute strategies to increase the visibility and traffic of our website via organic and paid search. This role requires a comprehensive understanding of both search engine optimization (SEO) and search engine marketing (SEM) including Google Ads, Meta Ads, and other platforms.

**Key Responsibilities**
- **SEO**:

- **Keyword Analysis**: Conduct in-depth keyword research to guide content and website optimization.
- **On-Page SEO**: Optimize web content, including meta tags, headlines, and images.
- **Off-Page SEO**: Implement strategies to enhance domain authority through quality link building.
- **Backlink Building**: Acquire high-quality backlinks from reputable and relevant sources.
- **Analytics and Reporting**: Use tools like Google Analytics to track performance and optimize strategy.
- **SEM**:

- **Campaign Management**: Plan, execute, and manage SEM campaigns across various platforms including Google Ads, Meta Ads, and Reddit Ads.
- **Budget and Bid Management**: Manage budgets and bidding strategies to maximize ROI.
- **Performance Analysis**: Monitor and report on campaign performance, utilizing data to optimize spend and performance.
- **A/B Testing**: Implement A/B testing to continually refine ad effectiveness and conversion rates.
- **Optional**:

- **Blog Writing**: Ability to write SEO-friendly content for blogs and articles is a plus.

**Qualifications**
- Proven experience in SEO and SEM with 5+ years of experience demonstrating a strong track record of successful campaigns.
- Google Ads Advanced Certifications in Search, Display, Video, Shopping Ads, Apps and Measurement
- Expertise in managing PPC campaigns across Google, and familiarity with social media advertising on platforms like Meta and Reddit.
- Proficient in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and SEM tools (e.g., Google AdWords, Facebook Business Manager).
- Skilled in utilizing tools like Google Merchant Center and Google Search Console for in-depth analysis of online marketing data, identifying trends, troubleshooting issues, and making data-driven decisions to enhance visibility and improve e-commerce performance.
- Skilled in utilizing tools like Google Merchant Center and Google Search Console for in-depth analysis of online marketing data, identifying trends, troubleshooting issues, and making data-driven decisions to enhance visibility and improve e-commerce performance.
- Knowledge of current SEO practices and marketing trends.
- Understanding of HTML/CSS and web development as it relates to SEO.
- Strong analytical skills with an ability to use data in creative ways to drive and measure results.
- Excellent communication skills and the ability to work collaboratively.

**Why Join Us?**
Travel Buggy is committed to innovation and quality, offering a dynamic environment where your work will directly contribute to our mission and customer satisfaction. We value creativity, teamwork, and continuous learning.

**Application Process**

Help Travel Buggy drive forward, reaching more customers and creating impactful online presences

Pay: $39,922.71-$86,139.93 per year

**Benefits**:

- Casual dress
- Dental care
- Flexible schedule
- Paid time off

Schedule:

- Monday to Friday

Application question(s):

- Describe a successful SEO or SEM campaign you managed. What were the goals, strategies you implemented, and the outcomes?
- How do you stay updated with the latest SEO and SEM changes and algorithm updates? Can you give an example of how a recent update impacted your work and how you adapted to it?
- Can you explain your process for keyword research and setting up an SEM campaign for a Google Ads campaign?
- Upload/Provide link to Google Ads Advanced Certifications

**Experience**:

- SEO: 5 years (required)
- HTML5: 2 years (preferred)

Licence/Certification:

- Google AdWords Certification (preferred)
- Google Analytics Certification (preferred)

**Location**:

- Edmonton, AB T5S 2E3 (required)

Work Location: In person

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