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Marketing Director

4 months ago

Edmonton, Canada Pender & Howe Executive Search Full time

Position: Marketing Director

Organization: Weldco-Beales Manufacturing (Weldco)

Reporting to: Vice President of Sales

Location: Edmonton, AB – Langley, BC – Barrie, ON – Hybrid

About Weldco-Beales Manufacturing (Weldco)

Weldco-Beales Manufacturing, established in 1945, is a leading name in the heavy equipment attachment industry, renowned for its innovative engineering and commitment to quality. Originating from a small welding shop in Vancouver, the company has expanded to operate four advanced manufacturing facilities across Canada, reflecting its significant growth and dedication to excellence.

Specializing in engineering and manufacturing a variety of attachments for diverse industries such as forestry, construction, and mining, Weldco ensures each product not only boosts productivity but also longevity. At the core of Weldco's operations is a service-oriented approach, which is the foundation of the business. The company is committed to going beyond customer expectations, underpinned by a culture of continuous innovation, honesty, integrity, and ethical behavior in all business practices. This steadfast dedication has solidified Weldco's reputation in the industry.

At the core of Weldco's operations are safety and quality, underscored by its COR certification and adherence to stringent national safety standards. The ISO 9001:2015 certification of its facilities in Barrie, Edmonton, and Langley further highlights its commitment to quality management and operational efficiency.

Weldco's dedicated team, armed with advanced fabrication technology and CWB-certified welders, guarantees the utmost quality in every product. This dedication, coupled with a strong safety culture and a focus on employee empowerment, positions Weldco as an industry leader.

As part of the Inuvialuit Development Corporation, Weldco not only drives forward industry standards but also contributes to the economic development of the Inuvialuit region, embodying a legacy of innovation, reliability, and quality in the heavy equipment attachment market.

Position Overview

Weldco is poised for an exciting new chapter. As the company gears up for substantial growth, they are seeking a visionary Marketing Director to lead its brand into a dynamic and innovative future.

As the Marketing Director, you will spearhead the transformation of Weldco’s brand identity and drive marketing strategies forward. Your mission will be to transition the brand to progressive and compelling, fostering a recognizable and trusted identity that clients want to engage with while maintaining a strong connection with Weldco’s existing clientele.

This role demands a balance of independence and collaboration, creativity, and technical acumen, aimed at enhancing Weldco’s market presence and supporting the sales team in creating effective customer engagements.

Key Responsibilities

  • Develop and implement a comprehensive marketing strategy that redefines Weldco's brand image.
  • Create and execute effective marketing campaigns that speak directly to Weldco’s audience without overwhelming them with technical jargon.
  • Optimize Weldco’s digital presence, including website management and SEO enhancements.
  • Oversee the production of marketing collateral and digital content that communicates the essence of Weldco.
  • Manage social media strategies to boost visibility and engagement.
  • Collaborate closely with the IT team to leverage technological tools that enhance marketing efforts.
  • Support the sales team in creating a strategy and vision that will inspire potential customers.
  • Foster a culture of creativity and innovation within the marketing department.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
  • Proven experience (8+ years) in marketing leadership roles, preferably in machinery manufacturing or related industries.
  • Demonstrable success in brand transformation projects.
  • Strong understanding of customer personas and the ability to tailor marketing strategies accordingly.
  • Experience with digital marketing techniques, including SEO, social media management, and content creation.

Knowledge & Skills

  • Excellent verbal and written communication skills, with the ability to convey complex concepts easily.
  • High level of creativity coupled with strategic thinking.
  • Ability to work independently and make decisive, effective judgments.
  • Strong collaborative skills and a history of successful partnerships, particularly with technical teams.
  • Understanding of market dynamics and consumer behavior in machinery manufacturing or similar industries.

Application Process with Pender & Howe Executive Search

Weldco-Beales Manufacturing has retained Pender & Howe Executive Search to lead the recruitment initiative for their Marketing Director position.

Pender & Howe Executive Search is a boutique firm specializing in executive and board searches, along with strategic advisory services. For more information, please visit www.penderhowe.com.

The Director of Marketing search is led by Glenn Lesko. For consideration, please apply via the "apply now" button or email a copy of your CV in confidence to:

Glenn Lesko (Partner) – glenn.lesko@penderhowe.com

While we appreciate all applications, only individuals selected for interviews will be contacted.

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