Content Marketing Specialist

4 weeks ago

Toronto, Canada Loopio Full time

Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous, challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious, have grit and are eager to grow and build their careers. At Loopio, we genuinely support each other, because true success comes from working as #oneteam.

We’re looking for a creative and curious Content Marketing Specialist to join our growing Marketing Team.

You’ll be a key contributor to our content marketing engine—from supporting end-to-end content production, to developing new customer stories, and effectively distributing across social and organic channels. Your mission (should you choose to accept it): create compelling and helpful content that wins the hearts and minds of customers and industry professionals in our space.

You’ll write content through various stages of the journey for Loopio customers, with a focus on top-of-funnel activity (driving traffic, awareness, and intent).

Working with teams across the company (like Revenue Marketing, Customer Success, Product Marketing, Partnerships, and People), to maintain quality and distribute content that moves the needle on our company growth goals.

You’ll report to our Senior Manager, Content Marketing, and work with them to execute content plans that drive results—while entertaining and educating our ideal buyers.

**What You'll Be Doing**:

- Support content production—from crafting unique customer stories to SEO-focused webpages and executing larger quarterly content projects for Loopio’s resources (like webinars)
- Give direction as needed to maintain quality content for Loopio’s brand to internal and external stakeholders
- Participate in team brainstorming sessions for ideas to inspire and educate our audience
- Maintain and help evolve the voice of Loopio across all of our paid and owned channels
- Learn the foundations of analyzing and measuring results from your work (monitoring web traffic, search rankings, social impressions, and more)
- Participate in co-branding opportunities for content collaboration and distribution
- Occasionally work with freelancer writers to execute on content initiatives

**What You'll Bring to the Team**:

- You have experience creating content from start to finish—from writing the first draft and choosing visuals, to posting it in a Content Management System (like Wordpress) and promoting it. You’re organized and have examples of contributing to a content calendar on a consistent schedule, while also juggling other responsibilities.
- You have 2-3 years of experience crafting clear and concise copy that teaches, educates, and delights. You love writing and copyediting—and you’ve got published portfolio pieces that prove it. (Bonus points if you’ve created content for multiple channels and formats, like video, social, etc.)
- You enjoy analyzing your content’s performance. You’ve got SEO, web and the basics of social analytics down, but are eager to learn more.
- You have experience using social media creatively to promote your content and extend your company’s brand. (Experience with social media management tools like Buffer or Hootsuite is a bonus, but not a requirement.)
- You’re a budding content editor. You have experience working with freelance writers, interns, or junior staff in the past, or trained others in your company on how to be content creators. You’re comfortable outsourcing and giving direction as needed to maintain quality content for Loopio’s brand.
- You’ve worked as part of a marketing, communications, or writing team before. Above all, you have a knack for distilling complex concepts into delightful copy
- You are a Master of Pun(s). GIFs. Jokes. You frequently go the extra mile to make your audience smile and infuse fun into your work.

**Where You'll Work**:

- Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We have two Hub Regions, which means that employees live and work within a 300 KM radius of Toronto (within Ontario) or Vancouver (within British Columbia) and work within regular business hours in their timezone.
- Loopio’s office headquarters are located in Toronto’s vibrant Kensington Market. Ontario Loopers have the option to work in the Toronto HQ or from home, whatever works best for you Loopio does not have a Vancouver office space and BC Loopers will work remotely from home.
- You’ll collaborate with your teams virtually (we’re just a Zoom call away) and have established core sync hours and focus time during the workday to enable us to work smarter together

**Why You'll Love Working at Loopio**:

- Your manager supports your development by providing ongoing feedback and regular 1-on-1s
- You have tons of autonomy and responsibility: this role provides an opportunity to try new things and push creative boundaries
- You’ll learn more than you thought

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