Digital Communications

4 days ago

Toronto, Canada Baycrest Full time

The Centre for Aging and Brain Health Innovation (CABHI) has an opportunity for a

**DIGITAL COMMUNICATIONS & MARKETING SPECIALIST**

**Full-time**

70 Hours Bi-Weekly | Non-Union | Day shifts, no weekends

CABHI is at the forefront of the agetech revolution having funded and accelerated more than 350 companies, projects and innovative solutions to improve the quality of life of the world’s aging population including and especially those living with or at risk of developing dementia. With follow on funding of more than $407M generated by CABHI portfolio companies, CABHI’s work accelerates the adoption of these innovative solutions, ensuring more people can age as they choose in the setting of their choice.

The CABHI Marketing and Communications team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI’s operational plan, business goals, strategic objectives and brand awareness goals. The team manages CABHI’s reputation; brand stewardship, social and digital media, event planning, media relations, marketing outreach and audience engagement. Reporting to the Director of Business Development, the Digital Communications & Marketing Specialist works closely with the Senior Communications Specialist and Senior Marketing Specialist to ensure consistency and alignment of messaging.

**Responsibilities include but are not limited to**:

- Develop digital content strategies with internal stakeholders to grow audience size and engagement, including ROI analysis, developing and tracking relevant success metrics
- Create and manage CABHI’s social media, web and digital content, including coordination of related materials with relevant departments
- Develop and maintain marketing/communication tactics for CABHI’s virtual end user community engagement platform (called “Leap”) to support recruitment, engagement and growth of active users
- Manage multiple campaigns simultaneously and maintain accuracy and attention to detail across all initiatives
- Conduct research and make recommendations that leverage social media and web analytics to optimize marketing and communication strategies
- Generate KPI tracking reports, as required, to provide a summary of analysis, make recommendations and improve the effectiveness of digital communications and marketing initiatives
- Interview internal and external stakeholders to write, edit and proofread stories about the impact and role of CABHI and its funded projects/innovations
- Support the ongoing development of CABHI marketing and distribution lists, focusing on researching industry organizations, research groups, and healthcare stakeholders who are relevant to CABHI programs and marketing activities
- Maintain and share a weekly list of media mentions of CABHI, CABHI partners, competitors, and related organizations
- Collaborate with marketing, communications, and other CABHI teams to coordinate brand awareness and marketing
- Provide marketing and communications support for event launches and logistics coordination
- Stay current and provide thought leadership to the team on best practices in digital marketing including social media and audience recruitment and engagement
- Performs cross-functional and other duties as assigned and /or required

**Qualifications include but are not limited to**:

- University degree in Communications, Media Studies, Media Information & Technology, Marketing, Publishing, English, Journalism or a related field with emphasis on written communication, multi-media or equivalent qualification
- Minimum of 3 years’ related experience developing content including researching, writing and editing copy across a broad range of media, including digital, social and print
- Minimum of 3 years’ experience planning and coordinating events
- Relevant knowledge/experience in the health care space preferred
- Graphic design experience (Adobe Creative Suite, InDesign, Photoshop, Illustrator) an asset
- Strong computer skills with proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint)
- Excellent knowledge of social and digital marketing platforms and tools (Facebook, LinkedIn, Twitter, YouTube, Podcast services, Adobe Creative Cloud, Mailchimp, Eventbrite etc.)
- Strong interpersonal and oral/written communication skills
- Excellent ability to accurately turn complex information into lay language
- Excellent written and oral communication skills to gather accurate information and data and to conduct interviews with innovators, health care professionals, industry partners, caregivers and end-users (clients)
- Able to work under tight deadlines
- Maintains confidentiality/privacy of information where appropriate
- Well-organized and detail oriented

**MORE ABOUT CABHI**

A solution accelerator for the aging and brain health sector, CABHI provides funding and support to innovators for the development, testing, and dissemination of new i

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