Creative Lead, 6 Month Contract

2 months ago


Toronto, Canada Roots Full time

Creative Lead
- 6-month contract with the possibility of extension

Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other, and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share our commitment to maintaining high ethical standards of operation.

We are seeking a skilled and experienced Creative Lead (contract) to join our dynamic team.

The Creative Lead (contract) for Roots will be responsible for the following:

- Take the lead role on all design projects as it relates to supervising/mentoring graphic designers across both online & offline channels, maintaining brand integrity and quality deliverables while ensuring clarity of related deliverables
- Oversees designers’ day-to-day work in creating concepts, comps, layouts and final art— managing creative output for all marketing campaigns within established deadlines.
- Track all projects and progress. Ensures communication to relevant stakeholders while directing them towards completion and meeting deadlines.
- Partners with the Art Director during creative concepting for e-commerce, marketing campaigns and special projects, researching/reporting on the current industry landscape; assessing trends relevant to the Roots brand.
- Liaise between the marketing and creative teams to ensure briefs are delivered on time and next steps are established and completed on time.
- Work with the Art Director and Creative Producer to ensure stylists and graphic designers are aligned on project deliverables.
- Collaborates closely with the Creative Producer from pre-production to post-production, maintaining organization throughout entirety of creative process between cross-functional teams.
- Partners closely Social Media team, helping to maintain brand consistency across all creative output— organizing photo and video selects and leading design layouts for major marketing campaigns.
- Creates additional briefs and design mockups across digital and print channels when necessary, focusing on brand consistency across all marketing and retail projects.
- Collegiate diploma in marketing, creative design or a similar education
- 5 -7 years of previous experience leading creative projects, influencing and engaging multiple stakeholders
- Highly organized and detail oriented, able to manage multiple high priority projects
- Demonstrated ability to create project and maintain calendars
- Strong communicator, understands best methods of engaging various stakeholders
- Strong at building relationships and creating partnerships
- Deadline oriented with a strong sense of urgency
- Confidence to create recommendations and escalate issues where necessary in our team environment.
- Strong knowledge of the Microsoft office suite
- High level of proficiency in Adobe Creative Suite.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.


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