Marketing Manager

2 months ago

Banff, Canada Banff Centre for Arts and Creativity Full time

**Marketing Manager**:
Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus - artists, leaders, and thinkers - to unleash their creative potential.

We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) - comprised of the Bearspaw, Chiniki, and Goodstoney Nations - as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Rockyview District 4. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

**The Opportunity**:
Marketing and Communications is critical to the profile of Banff Centre for Arts and Creativity. The role is also important to build engagement with artists, faculty, and audiences that will ensure the Centre’s global identity and financial success. The responsibility of the Marketing Manager is to oversee the successful execution of Banff Centre’s goals through ongoing engagement with key internal and external stakeholders, the wider marketing and communications team, and by acting as an engaged project manager across portfolios, to ensure successful project workflow amongst team members while forecasting needs to come through collaborative planning.

The Marketing Manager actively implements and manages marketing strategy under the direction of senior leadership and across a range of portfolios with diverse key performance indicators. This roll guides creation and creates plans to assist Banff Centre to recruit quality participants, to build digital and physical audiences to showcase our participants, faculty, guest artists, and presenting events, to engage with our communities and stakeholders locally, nationally, and internationally, and to assist Development, Conferences, Hospitality, and Fitness and Recreation areas in maximizing enterprise revenue. This role works closely with the Manager, Digital Marketing Platforms, and Manager, Digital Marketing to execute campaigns across the organization in support of all Banff Centre activities.

The Marketing Manager is responsible for leading Banff Centre’s traditional marketing efforts, including day to day management of marketing officers and designers. The Marketing Manager will oversee a team that have accountabilities for the development and implementation of Marketing and Communications campaigns, plans, arts and leadership program marketing plans, events marketing plans, brand and advertising campaigns, and creative output for the Centre as a whole. This role oversees the traditional advertising budget and general revenue/expenses of the overall Marketing department, with input from the management team.

**Roles and Responsibilities**:
Reporting to Executive Director, Marketing and Communications, below are some key accountabilities:
**Planning and Financial**
- Works collaboratively with key stakeholders to build annual plans supporting the strategies for raising the profile of the organization and its programs, conferences, events, and donor relations
- With the Management team, leads the development of the department’s annual budget.
- Human Resources, Team Building and Interdivisional Cooperation
- Fosters an internal culture that maintains the highest standards for customer service, excellence of staff, participant and guest experience, and fiscal, operational, and organizational integrity.
- Enables staff to function as a high performing team at all times, maintaining open communication, clear objectives and priorities, and a culture of positive behavioral intent that is consistent and in alignment with Banff Centre values and is welcoming and inclusive, supporting a diverse workforce.
- Recruits, hires, and mentors staff, assigning work, and measuring their performance in relation to the strategic standards of excellence and goals. Works closely with the Human Resources Team to ensure policies, procedures, contractual, legislative and work culture expectations are met.

**Human Resources, Team Building and Interdivisional Cooperation**
- Fosters an internal culture that maintains the highest standards for customer service, excellence of staff, participant and guest experience, and fiscal, operational, and organizational integrity.
- Enables staff to function as a high performing team at all times, maintaining open communication, clear objectives and priorities, and a culture of positive behavioral intent that is consistent and in alignment with Banff Centre values and is welcoming and inclusive, supporting a diverse workforce.
- Recruits, hires, and mentors staff, assigning work

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