Digital Media Lead

2 weeks ago

Concord, Canada CPG Connect Full time

**Digital Media Lead** (Consumer Goods, Hybrid)**

Our client, a well-known Food & Beverage Consumer Goods Company, is looking to hire a **Digital Media Lead** on a **Permanent, Full-Time basis** to support their business.

This is a **Hybrid** role, that will require 2-3 days in office for meetings and collaboration. The company office is located in **Concord, Ontario**.

Reporting to the Global Head of Digital Media, with at dotted line to the Director of Marketing, the Digital Media Lead will be responsible for helping to shape the future of media buying for the Canadian business by in-sourcing activities while executing global and local marketing strategies and campaigns across various digital channels that meet performance objectives, while maximizing profitability.

**Responsibilities**:

- As a member of the company in-house agency, help conceptualize and bring to life global marketing strategies across different digital channels with established local brands.
- Work directly with the local marketing team to own the digital media strategy planning and provide hands-on execution of engaging digital campaigns across the market, including focus periods with customers through their digital platforms.
- Set up social media and programmatic campaigns that drive positive engagement on a variety of digital platforms (e.g. Facebook, Instagram, Pinterest, TikTok, SnapChat, Youtube and others) while liaising with local brand managers and other key stakeholders on digital media objectives and strategy.
- Support and work with media buys across associated retailer and customer digital platforms (Walmart, LCL, Sobeys, Metro, etc.), while remaining informed regarding eContent on a continuous basis, communicating any corresponding requirements.
- Analyze campaign performance and conduct post-buy analysis and recommend inflight tactical changes based on key KPI media metrics and consumption ROI to maximize performance across social and programmatic channels, in line with budget parameters.
- Assist with data and KPI analysis using the global ad-tech ecosystem and Analytics 360.
- Work with trafficking, ad serving and finance departments as part of the digital media management process.
- Understand target audiences and reach/inspire them by developing engaging buys, content and consumer journeys.
- Test new digital media channels while researching and evaluating future technology potential.
- Work collaboratively with global teams and use insights/learnings from colleagues across the different markets to provide input to the overall marketing/digital strategy and activities.
- Provide digital expertise and professional support to local market and within the marketing community.
- Regularly track and report on related business performance, status of projects, KPI metrics, etc.
- Identify consumer trends, build external networks with industry experts, agencies and customers to bring leading edge perspectives and capabilities to win in modern retail.
- Continuously observe marketing activities and evaluate effectiveness of initiatives and chosen media channels, adapting marketing mix to best support continued development.
- Build strong relationships with cross-functional teams across the organization while taking ownership for the effective development and execution of projects according to business requirements.
- Support additional projects and initiatives with the marketing team and perform other duties, as required.

**Experience & Education**:

- Post-secondary degree in Marketing/Business or another related field
- 5+ years digital media strategy and activation experience; direct experience with Consumer Goods an asset
- Prior experience working in digital media strategy and activation at an agency or working with agency partners to buy media, and conduct post program evaluation and optimizations
- Previous experience with digital ad ops, specifically executing on digital and social media campaigns and content best practices
- Knowledge and experience with Canadian retailer digital platforms, an asset (LCL programs, Walmart, Sobeys, Metro etc.)
- Knowledge of digital ad ecosystems (Analytics, Ad Server, DSPs, etc.) as well as Facebook/Instagram, DSP and programmatic media buying, preferably DV360
- Working knowledge of Nielsen and market analytical tools, an asset
- Strong MS Office skills

**Skills**:

- Strong communication and relationship building skills
- Strong analytical and problem-solving skills
- Strong project management and time management skills
- Team player that takes initiative to present solutions

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