Marketing Specialist
1 month ago
We are looking for a Marketing Specialist to join our Marketing team for a fixed term contract covering a maternity leave. We are seeking a dynamic Marketing Specialist with a proven track record in supporting marketing initiatives, ideally within the CPG industry. This role offers the opportunity to drive impactful campaigns & launch exciting innovations that resonate with consumers. If you thrive in a fast-paced environment and are passionate about making a difference, we want to hear from you.
**KEY ACCOUNTABILITIES & RESPONSIBILITIES**:
Product:
- Lead the strategic development and execution of comprehensive product launch plans, including Go-to-Market strategies, communication plans, and coordination with cross-functional teams such as sales, commercialization, etc.
- Take ownership of the product development lifecycle and roadmap, ensuring adherence to timelines and tracking progress against milestones.
- Drive new product innovation and line extensions based on consumer insights and market opportunities.
- Analyze product performance, sales data, and market trends to identify opportunities for optimization and growth.
Communications:
- Collaborate with internal stakeholders and external agency partners to develop and execute marketing campaigns that drive brand awareness and engagement.
- Lead the development of creative briefs for social, digital, PR, and influencer campaigns, ensuring alignment with brand strategy & annual communication objectives aligned with business goals.
- Monitor and analyze the effectiveness of marketing communications activities, adjusting strategies and tactics to optimize performance & provide actionable insights.
- Maintain budgets & oversee management of brand assets and ensure the implementation of visual identity guidelines and brand tone, maintaining cohesive and consistent representation across all marketing materials.
**Requirements**:
- University degree in Business/ Marketing, or other relevant field.
- 2+ years’ experience in a marketing role, ideally at a Canadian consumer packaged goods company.
- Experience managing agencies including Creative agency, Media, and PR
- Strong project management skills, including the ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative problem-solving skills and the ability to think strategically about marketing challenges and opportunities.
- A collaborative and team-oriented mindset, with the ability to work effectively with cross-functional teams and external partners.
- Business acumen, with the ability to understand and interpret financial and market data to inform marketing strategies and decisions.
- Must have strong verbal & written communication skills, time management skills, and strong attention to detail.
- Strong analytic skills.
- A good understanding of the Canadian retail and consumer landscape.
- Proficiency in Excel and PowerPoint required.
- Basic French proficiency is a bonus.Country:
Canada
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