Digital Advertising Specialist

2 months ago

Red Deer, Canada Red Deer Polytechnic Full time

**Please see Special Instructions for more details.**:
**Posting Details**:
Position Information

**Position Title**
- Digital Advertising Specialist**Position Summary**
- The Marketing & Communications Department is seeking an experienced Digital Advertising Specialist with a strong background in pay-per-click (PPC) campaign management and digital marketing strategy. This key role will involve developing, executing, and optimizing PPC ad campaigns across major platforms such as Google Ads, Meta, TikTok, Microsoft Ads, and more. As part of our innovative team, you’ll leverage your expertise in digital advertising to drive brand visibility, increase enrollment, and support our institution’s growth objectives.

The Digital Advertising Specialist will create, maintain, and optimize digital pay per click marketing and advertising strategies to increase brand awareness, engagement, and conversion. Collaborating with the design and marketing team, the Digital Advertising Specialist will manage multiple digital advertising campaigns for various internal clients to support Red Deer Polytechnic business goals.**Position Responsibilities**
- Create, maintain, and optimize successful pay-per-click digital marketing campaigns across all digital channels, including but not limited to Google Search & Display, LinkedIn, Meta, TikTok, Snapchat, YouTube, Amazon, and Microsoft. This includes managing several ad buys at one time.
- Work with the Marketing and Communications team to develop effective creative ads that meet business needs and adhere to RDP’s brand. This includes copywriting that resonates with target audiences and fits the specifications of a particular medium; editing; and proofreading.
- Create ad campaign analytics reports to be shared with internal clients.
- Manage engagements, including comments, on advertisements.
- Research and stay current with digital advertising and marketing trends and analytics
- Ensure that RDP brand is effectively and consistently integrated within all digital advertising initiatives.
- Recommend appropriate digital media, frequency, and schedule to effectively advertise to identified target audiences, using budgets identified by the requesting department as part of marketing and media plans.
- Actively participates in training and professional development activities in accordance with the goal and development plan and as opportunities become available

**Required Qualifications**
- Two (2) years of post-secondary training in Digital Marketing, Marketing, Psychology, or similar. and/or
- Minimum two (2) years experience in pay-per-click advertising (search, paid social, video, etc).

**Preferred Qualifications**
- Google Analytics, Meta, SEM Rush, Hootsuite Certifications, or similar, are an asset.
- Proficiency in Microsoft Office Suite, or similar.
- Strong copywriting skills.
- Strong organizational skills and the ability to prioritize workloads.
- Great attention to detail.
- Ability to adapt to rapidly changing priorities.
- Ability to work independently and as a member of a team.

**Salary or Hourly?**
- Salary**Salary**
- 62,965-73,660 Annually**Benefits and Compensation Information**
- Red Deer Polytechnic offers a comprehensive benefits package including- extended health and dental care through Blue Cross
- access to a health spending account
- pension plan
- Employee & Family Assistance Program
- generous vacation allotments, including additional time off due to Institution closures between Christmas and New Year general holidays
- professional development funding including credit tuition waivers
- Eligibility to access the above-mentioned benefits is dependent upon the AUPE Collective Agreement and related RDP policies.

**About Red Deer Polytechnic**
- Focused on advancing the economic and social priorities of Alberta, **Red Deer Polytechnic**(RDP) provides more than 80 industry-relevant programs within a breadth of credentials to approximately 6,300 credit and apprenticeship students and 3,400+ learners with Continuing Education programming. With modern teaching and learning spaces, and state-of-the-art research and innovation centres in advanced manufacturing and energy innovation, the Polytechnic provides applied research opportunities, leadership in the social, economic, and cultural development of Alberta, and myriad lifelong learning opportunities.
- Red Deer Polytechnic (RDP) is more than a post-secondary institution. It is a community of highly dedicated and skilled faculty, staff, learners, and partners who are making a positive impact on the world around us. Unbound by tradition, we are focused on producing the talent, solutions, and environments needed for Alberta’s economy and society to thrive.Red Deer Polytechnic’s main campus is located on Treaty 7, Treaty 6 and Métis ancestral lands. This is where we will strive to honour and transform our relationships with one another.
- Whatever brings you to Red Deer Polytechnic, we are glad you are here

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