Technical Marketing Analyst

2 weeks ago

Mississauga, Canada Skyservice Business Aviation Full time

**SKYSERVICE BUSINESS AVIATION**

Skyservice is a North American leader in business aviation. Built on the key principles of safety and service excellence, we provide a full-service experience from Aircraft Management, Aircraft Charter, Maintenance and Aircraft sales from our Fixed Base Operations that span Canada and the western United States. People and values are the inseparable assets that drive our dedication to Quality, Safety, Respect, Commitment and Efficiency. These are the core values that guide us every day and help build our reputation as leaders in aviation services. Skyservice is a team dedicated to supporting and developing our employees. If you want to grow your career and broaden your experience, then Skyservice is the right team for you.

**REPORTS TO: VP of Marketing & Customer Experience.**

**SUMMARY OF RESPONSIBILITIES**:

- Plans, develops, creates, and executes marketing campaigns and materials about technical topics for aviation mechanics, pilots, owners, and other technical audiences.
- Writes content for sales sheets, spec sheets, video, case studies, social posts, and other content formats.
- Gathers and prepares data on competitors and analyzes their prices, sales, and methods of marketing and distribution.
- Conducts market research to identify concerns and priorities in business aviation.
- Monitors industry statistics and follows trends in trade literature and other relevant sources.
- Measures the effectiveness or marketing, advertising, and communications programs and strategies.
- Forecasts and tracks marketing and sales trends; provides analytical feedback.
- Tradeshow support.
- Other projects as assigned.

**QUALIFICATIONS AND SKILLS REQUIRED**:

- Bachelor’s degree preferred, with a focus in marketing, aviation, and/or business administration.
- Approximately 3 to 5 years of related experience; or equivalent combination of education and experience.
- Excellent interpersonal skills, including the ability to collaborate with senior management, team members, customers, and other stakeholders; Demonstrates a high level of engagement.
- Strong communication skills and the ability to produce content quickly.
- Excellent understanding of current social media and digital marketing strategies.
- Adaptability, creativity, and familiarity with contemporary marketing trends.
- Project management skills, including goal setting and timeline management.

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