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Data Activation Specialist

2 months ago

Toronto, Canada Zenith Full time

Company Description

We are the Human Experience Company. Publicis Media harnesses the power of media to bridge the tension between what people want and brands need. People are empowered by technology. They use it to reinvent, navigating brand offerings in the way they want. They are carving own desire lines through traditional consumer categories.

**Job Description**:
The Data Activation Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.

**Key Responsibility**:

- Leadership role across ongoing practices and processes to deliver best-in-class data science
- services to our clients, and improve our effectiveness and profitability.
- Define and activate the short and long-term business strategies for DAI to ensure service and growth for the DAI team
- Identify and capture opportunities for data fueled projects. Work with clients and clients teams to embed DAI practices into daily procedures and business practices across the organization
- Execute gap assessments and create recommendations to ensure progress towards organizational adoption of DAI centers of excellence
- Develop, implement, and support methodologies, standards, and tools for analysis and data science work.
- Translate strategy into implementation tactics
- Translate objectives into digital media measurement plans
- Lead client presentations, translating complex data solutions and strategies into meaningful actions
- Ingesting disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
- Extracting, transforming and loading data for ingestion into business intelligence platforms
- Building dashboards in business intelligence platforms
- Building and deploying semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
- Providing the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
- Data mapping and enhancement
- Creating segments relevant to objectives that can be pushed to relevant destinations for activation
- Analyzing and reporting on campaign performance through standardized ad-server attribution models

**Qualifications**:

- 2-3 years’ experience in Digital Media in Planning/Buying and/or 2-3 years Data Science experience
- 1+ years of leadership experience mentoring and fostering JR talent
- Technically competent and capable of working with and learning new digital and tech platforms
- Extremely strong numerical and analytical skills
- Proven experience working with Data Management Platforms (Adobe DMP and Salesforce
- DMP)
- Broad knowledge of Data Visualization Tools (Datorama, Tableau, Data Studio, Origami
- Logic, etc)
- Ability to convert data analysis into meaningful actions for varying brands
- Working knowledge of ad servers and digital media practices such as CM360, DV360, Adobe
- Media Optimizer, Sizmek
- Vast experience working with web analytics platforms such as GA360 and Adobe Analytics
- Effective written and verbal communication skills
- Ability to cope under pressure and deliver to tight deadlines autonomously.

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