Paid Media Specialist

3 weeks ago

Ottawa, Canada Solink Full time

**Paid Media Specialist**

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

**_
A bit about the role _**

As the _Paid Media Specialist_, you will be a contributing member of the Growth team providing valuable support and opportunities to run paid program campaigns based on your previous experience(s) and skills you will learn along the way during your time at Solink. You will make an impact by showing a commitment to driving results and leads efficiently, via paid digital strategies that are rooted in data, executed with an experimental approach and rigorously measured. You will be part of the successes of paid searches and paid social media channels within the larger demand generation mix.

**WHO YOU ARE**:

- You have 2-3 years of experience in a paid search (+ social) role with a focus on Demand/Lead Generation.
- You have exceptional data and analytical skills.
- You have experience working in (or for) a B2B SaaS company.
- You have demonstrated the ability to meet and exceed KPIs (and can explain how).
- You have knowledge of ad management and measurement tools like Google Ads, Google Analytics (or GA360), Facebook Ads Manager, Linkedin Ads.
- You have an understanding of attribution and pixel tracking setup and implementation.
- You have experience working on a fast-paced, highly productive growth team.
- You are highly organized that can plan your days/weeks/months accordingly, and projects that you are working on (multiple deadlines within a week does not frighten you).
- You have a collaborative and positive attitude with passion for questioning assumptions and answering questions with data, in order to unlock value for the enterprise.
- You are self-directed, proactive and able to define and execute projects independently
- You are strong in Excel and reporting automation (experience with BI tools / Google Data Studio).
- You have a customer service mindset and operate with the highest level of integrity.
- Agency background is preferred but not required.

**SECURITY REQUIREMENTS**:

- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
- Be willing to comply with Solink’s own security policies and standards.

**WHAT WILL YOU DO?**
- Create, execute and optimize digital marketing strategies across paid search and paid social media channels, to drive demo requests for the Sales team.
- Be responsible for analyzing and improving our paid media KPIs, optimize our ROI per platform/campaign, and keep our spend aligned with our budget.
- Dive into business performance data to understand key customer segments and the right messaging to convert them.
- Work with multiple ad platforms such as Google Ads (search and display), Facebook Ads Manager, LinkedIn Ads, etc.
- Work with analytics and reporting platforms such as Google Analytics, Google Data Studio, Mixpanel, to find insights, create automated reports and discuss performance on each platform and campaign.
- Work cross-functionally with various experts across the Solink organization, including Marketing, Product, and Sales to develop hypothesis based tests that include audience segmentation, creative, and thorough tracking/measurement strategies that can be scaled once validated.
- Collaborate with the Marketing team on creative and other assets necessary for the progress of our overall demand generation and growth strategy.
- Collaborate with the Sales team on the quality of leads generated and ensure continuous improvement.
- Regularly present findings and make recommendations based on campaign/test performance.

**WHAT IS SOLINK?**

Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience What an exciting adventure ahead - and our Solinkians make the greatest travel companions

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate and striving to make an impact.

**WHY WORK AT SOLINK?**

Working with us means you’ll be working for

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