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Marketing Coordinator

4 months ago

Vaughan, Canada Garage Living Full time

Garage Living is a pioneer and leader in the garage improvement category. We work with homeowners to transform their cluttered, dirty garages into finished, clean, and bright spaces consistent with the rest of their home. Our 35+ franchise locations across North America offer turnkey solutions using the highest quality products and an unmatched level of customer service. Our rapidly growing franchise system has been built on an entrepreneurial spirit and passion for a new, in-demand, and exciting home improvement segment.

Reporting to the Director of Franchise Marketing, the **Marketing Coordinator** is responsible for helping to create and execute marketing plans that drive sales and increase brand and category awareness for Garage Living.

Key components of this position include creating competitor insights, compiling report metrics for all marketing functions, communicating with franchise owners about local marketing, developing integrated campaigns, and improving marketing results. The **Marketing Coordinator** will be involved with the day-to-day marketing activities and help to execute the long-term marketing strategy for the company.

**Key Responsibilities**:

- Manage and coordinate the day-to-day execution of all marketing initiatives and activities within the marketing department
- Work within the overall marketing strategy, and assist in strategy development according to analytical findings
- Responsible for helping to plan, develop, and implement of all the brand’s marketing strategies, and marketing communication, both internal and external and measuring success
- Work with other departments to ensure a cohesive and collaborative approach to ensure alignment in marketing efforts
- Work with other members of the marketing, operations, and creative teams and coordinate with other departments in the company to achieve marketing goals and successfully execute marketing initiatives
- Produce marketing reports and provide actionable insights
- Report on marketing data, using data and measurable KPIs
- Manage annual marketing budgets and expenses by monitoring each campaign and initiative against proposed budget
- Ensure campaigns and other marketing initiatives meet marketing objectives by analyzing results and reporting on findings
- Conduct general market research to keep up to date on trends and competitor’s marketing movements
- Manage brand reputation through our platform by ensuring processes are being followed and reviews and comments are being handled in an appropriate and timely fashion on Google and Facebook
- Collaborate with various franchise owners in support of all their marketing requirements, owning and project managing committed deliverables from development through to delivery
- Ensure critical timelines are met and teams are kept updated and informed; respond to internal demands for marketing material and information
- Various administrative duties as required

**Required Skills and Qualifications**:

- Post-secondary education in Marketing, Business Administration, or a similar program
- 1- 3 years of relevant work experience (including co-op)
- Experience with managing digital media; knowledgeable with digital marketing principles and techniques; training and proficiency with the HubSpot platform is an asset
- Comfort with data, metrics, and analytics; proven ability to examine and interpret data into actionable insights
- Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
- An energetic, positive attitude with strong work ethic and professional maturity
- Ability to manage simultaneous projects with multiple deadlines and a high degree of organization and time management skills is essential, strong drive for accuracy and flawless execution
- Ability to be proactive and anticipate job requirements; takes ownership of tasks and consistent follow through
- Previous experience within a franchise marketing department and is an asset
- Assists in ensuring that media plans and budgets are maintained.
- Keeps track of business and industry competitive trends and offerings and keeps team informed

Garage Living is an Equal Opportunity Employer. Applications are encouraged from all persons including persons with disabilities and all persons will be made aware that accommodations are available, if required. All aspects of employment will be governed based on individual experience, skills, ability, attitude, and potential, without bias or prejudice.

**Salary**: $45,000.00 per year

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Vision care

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Work Location: One location