Product Marketing Manager

2 weeks ago

North Vancouver, Canada Intranet Connections Full time

**Company Overview**:
Intranet Connections is a leading software company specializing in creating powerful and intuitive intranet solutions that enhance internal communication, collaboration, and productivity for organizations of all sizes. The IC mission is to enable people and businesses to seize every moment and truly connect with one another. For over two decades, our internal communications platform has been helping change the employee experience by bringing presence and employee engagement back into the workplace. It is an easy-to-use intranet platform, that anyone can use and understand, allowing HR to easily connect staff to relevant information, drive better collaboration among departments, and easily maintain better content governance through a single source of truth. We have served over 1,600 customers worldwide, including brands like NASA, Nintendo, Flair Airlines, and more. We’re looking for you to contribute to our next phase of growth We are seeking a dynamic and experienced Product Marketing Manager to spearhead a pivotal project, the transition to Intranet 3.0, and to ensure its successful launch and seamless migration for existing customers.

**Role and Responsibilities**:
As Product Marketing Manager at Intranet Connections, you will play a central role in shaping and executing the product marketing strategy for the transition to Intranet 3.0. You will be responsible for managing the end-to-end process of launching the new platform, including the migration of existing customers. Your primary focus will be on driving successful adoption, understanding customer needs, and collaborating with cross-functional teams to deliver a seamless and impactful customer experience. Your responsibilities will include:

- ** Project Leadership**: Lead the re-platforming project to Intranet 3.0, overseeing all aspects of the transition, from concept to execution. Coordinate with development, design, and customer success teams to ensure successful project completion.
- ** Product Launch**: Ownership of product launches, encompassing messaging, positioning, and go-to-market strategies. Leverage your expertise in product launches to create excitement and awareness among target audiences.
- ** Migration Strategy**: Devise and implement a strategic plan for migrating existing customers to the new platform. Ensure a smooth transition that minimizes disruption and maximizes customer satisfaction.
- ** Pilot Phase and Agile Releases**: Collaborate closely with development teams to execute a successful pilot phase and iterative, agile releases of additional functionality. Gather user feedback and iterate on the product to enhance its value proposition.
- ** Customer-Centric Approach**: Use your experience in product management and marketing to deeply understand customer needs and pain points, translating these insights into effective marketing strategies and messaging.
- ** Cross-Functional Collaboration**: Work closely with product development, customer success, sales, and marketing teams to align on goals, share insights, and deliver a unified customer experience.
- ** Communication and Messaging**: Craft compelling and clear messaging that resonates with target audiences, highlighting the unique value of Intranet 3.0 and its benefits.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
- Proven experience (5+ years) in product marketing, including successful product launches and customer migration.
- Proven experience in project management, including setting and sticking to deadlines, identifying KPIs, and analyzing / reporting results
- Strong background in product management, ideally within a technology or software company.
- Familiarity with agile methodologies and a pragmatic marketing framework.
- Excellent communication skills, both written and verbal.
- Exceptional organizational skills and attention to detail.
- Collaborative mindset with the ability to work effectively across diverse teams.
- Strong problem-solving skills, adaptability, and a proactive attitude.
- Demonstrated ability to listen to customer feedback and incorporate insights into marketing strategies.

**Why Join Us**:
At IC, you'll have the opportunity to make a significant impact on the success of our flagship product transition. You'll work in a dynamic and collaborative environment, collaborating with talented professionals across various functions. We offer competitive compensation, benefits, and professional growth opportunities.

**What We Offer**:

- Competitive compensation package depending on experience
- Flexible/remote working arrangements (work where you want)
- Comprehensive benefits, including health, dental, vision coverage
- Health spending account annually of $500
- Employee family assistance program
- Wellness initiatives (physical, mental)
- Three weeks of paid time off
- Additional paid/bonus days (one-week equivalent)
- Six paid sick days
- Virtual an

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