Product Marketing Manager

2 months ago

North York, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Sun Life offers Canadians a diverse lineup of mutual funds, portfolio solutions and guaranteed investments, empowering them to pursue their financial goals at every life stage. We bring together the strength of one of Canada’s most trusted names in financial services with some of the best asset managers from around the world to deliver a truly global investment platform.

Reporting to the Senior Channel Marketing Manager, Client Experience Office (CXO), the Product Marketing Manager is responsible for leading the development and execution of product marketing strategies for Sun Life Global Investments payout annuities, accumulation annuities, GICs, segregated and mutual funds for the Retail channel as well as supporting the Channel Marketing Team. This includes working closely with several product management teams to maintain and help build marketing support for the business lines including marketing material (presentations, brochures, websites & videos) and other product & Channel initiatives.

In fulfilling the role, the Product Marketing Manager will work closely with various teams including close collaboration with Product management, Compliance, Channel marketing, National accounts, Retail sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality marketing support.

**What will you do ?**
- Work closely with Product Management, Sales, Digital Marketing, National Accounts and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals.
- Develop an in-depth and ongoing knowledge of Sun Life Global Investments & Sun Life product line-ups and overall industry trends.
- Conceptualize charts and PPT visuals working with partners to deliver thoughtful product positioning to maximize sales opportunities.
- Create, lead, own, and manage the development and execution of all product marketing strategies including tactical strategies, updates, new marketing materials and landing pages (web) for products in collaboration with Product Management and Sales.
- Support the execution of Channel campaigns to drive unique client experiences and support business objectives.
- Support other functions related to Product and Channel team (quarterly collateral assessment, dashboard updates, product shelf updates).
- Build and maintain annual product marketing plan for solutions assigned.
- Help build go to market plans for new product launches.
- Develop relationships with the Retail Sales & Product teams and solicit feedback to help measure successes and identify areas for improvement with regards to marketing initiatives.
- Identify measures of success (i.e. sales, assets, requests, etc.).

**What will you need to succeed ?**
- Bachelor’s degree in commerce, Finance, or Marketing
- 5+ years of investment product marketing, product management and/or operations
- Experience in the financial services industry
- Previous experience as a product manager or product analyst/specialist considered an asset
- Solid understanding of investment products
- Strong teamwork skills and the ability to collaborate effectively with others
- Professional & tactful in client dealings
- Keen ability to influence and accomplish work through other people and functional departments
- Ability to assimilate information from a variety of sources and make recommendations
- High proficiency in MS Office PowerPoint, Excel, Marketing automation software and Word

**Preferred skills**
- Previous experience within the financial services industry, specifically the investment area, a must
- Demonstrated ability to develop product marketing strategies and positioning that ultimately contributes to an increase in sales.
- Ability to multi-task several projects at the same time
- Excellent creative writing and communication skills
- Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies
- Excellent project management skills
- Flexible individual with creative problem-solving & strong analytical skills
- Ability to confidently build relationships and effectively engage wit

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