Advisor, Marketing

2 weeks ago

North York, Canada Enbridge Contingent Talent Community Full time

**Work options**: Hybrid
- 1 - year Contract
- Hybrid: 500 Consumers Rd, North York, Ontario, M2J 1P8

At Enbridge, our goal is to be the first-choice energy delivery company in North America and beyond—for customers, communities, investors, regulators and policymakers, and employees.

To meet that goal, Enbridge is partnering with Raise—a leading recruitment firm that specializes in IT, Technical, and Engineering staffing.

Together, Raise and Enbridge are building teams that are rising to meet the growing energy needs of North America. If you’re looking for a challenging role that will make the most of your skills while allowing you to make an impact, this is it.

**Responsibilities**:

- Lead and support the successful execution of integrated marketing campaigns across offline and online tactics and across both B2B and B2C markets.
- Measure marketing campaigns and initiatives via analysis of results and data (campaign results, conversion rates, traffic etc.) to help form future marketing strategies.
- Maintain good working relations and collaborate with different partners (internal clients, creative agency, brand and communications team etc.) for delivery of an effective marketing plan.
- Work closely with the agency of record to ensure best practices are applied through techniques and tools to develop effective creative and targeted campaigns based on market research, data insights and past campaigns.

Scope/Dimensions
- Revenue Generation / Cost Savings: Support program teams in meeting or exceeding their annual targets, including maximization of DSM shareholder incentive, new customer/program revenue generation and/or cost-efficiencies that increase shareholder revenues.
- Processes: Oversight of how EGI’s Marketing strategy understands and fulfills the needs of business partners/clients
- Relationship Management: Build and maintain key internal relationships to (1) ensure ‘center of excellence’ process efficiency (2) ensure team is supporting business partners/clients in meeting/exceeding their program targets/objectives and that EGI is meeting customer expectations, while protecting the EGI brand.

Contacts (Working Relationships)

Internal

Energy Conservation (EC) Program Design
- Purpose: (1) Provide valuable customer insights, enabling better program design, implementation and defence of influence, (2) Understand EC program objectives/targets and associated target markets, value propositions, key messages etc. (3) understand allocated budget and utilize to provide marketing planning, execution and reporting services that help the team meet/exceed program targets/objectives (4) ensure alignment with EGI’s Customer Strategy
- Frequency: Ongoing / As Required
- Energy Conservation (EC) Strategy/Policy
- Purpose: Provide Next Generation Strategy Team with (1) valuable customer insights and (2) market research/survey support - to support stronger framework/guideline proposals and future program designs
- Frequency: As required, depending on phase of Next Gen Process
- Public Affairs
- Purpose: (1) To request PA’s review of Marketing related planning and execution to ensure alignment with EGI brand standards, (2) participate in and support PA in both ongoing and net-new website related work, (3) provide PA with market research/survey support for corporate requests, (4) Ongoing dialogue to ensure clarity and alignment on accountabilities due to close nature of work
- Frequency: Ongoing

Customer Care, Business Development and Operations
- Purpose: (1) Provide valuable customer insights, enabling prioritization of new program/service or changes to existing offerings (2) Understand program/service objectives/targets and associated target markets, value propositions, key messages etc. (3) understand allocated budget and utilize to provide marketing planning, execution and reporting services that help the team meet/exceed program targets/objectives (4) ensure alignment with EGI’s Customer Strategy
- Frequency: Ongoing / As Required

External:

- Creative/Strategic Planning & Tradeshow/Events Agencies (Marketing):

- Purpose: (1) Setting direction and priorization of work, (2) Oversight of relationship management, including conflict resolution
- Frequency: Monthly, and more frequently as required

**Qualifications**:

- Minimum college level education in Communications, Marketing or related program. University education is preferred.
- A minimum of 6 to 10 years’ progressive experience in a marketing capacity
- Experience in designing targeted marketing programs, solutions and/or services.
- Agency management experience
- Strong communication skills both verbal and written.
- Strong collaborative/team skills and experience in working with multiple stakeholders
- Strong business acumen in order to analyze, distil and make sense of customer data and information to drive conclusions and decisions.

Preferred:

- Post-secondary business/marketing education preferred.
- Additional marketing

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