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Specialist - Digital Data Analytics & Communications
5 months ago
**The Opportunity**: Maple Leaf Foods is on an exciting journey to be the most sustainable protein company on earth, recently transforming our corporate website and launching a modern internal communication platform. We amplify our external messaging through corporate social media and aim to expand our presence.
Maple Leaf Foods embraces candid, direct, transparent and engaging communication with our stakeholders. As part of our commitment, our company’s communication activity features dynamic content publishing and storytelling that effectively engages all of our key audiences.
The role works with both internal and external stakeholders to lead the exploration of existing technology capabilities and conduct analytics that deliver continuous improvement across our digital properties including both internal and external website.
This role reports to the Director, External & Digital Communications with a dotted line to the Director, Internal Communications.
This role collaborates closely with the Content Specialist - Digital and Social Media and is required to have strong understanding of this role and will back up as required.
**Snapshot of a Day-in-the-Life**:
- Develops analytics and reporting tools that support internal engagement strategies to effectively communicate vision, purpose and values to the whole company, while working with IS team on technical updates and issues management of the internal communication tools.
- Manages the ongoing rollout of a new internal communications tool throughout the MLF network. Develops analytics and KPIs that drive adoption and engagement rates.
- Implements and manages best practices for the web leveraging SEO/SEM.
- Manages the Content Management System for the corporate website, including all updates and development of new pages for communication needs.
- Maintains, enhances and leverages existing company communication platforms and tools, plus pursue new innovative opportunities and oversees the project management and development of such tools.
- Oversees and supports website accessibility compliance (AODA / WCAG).
- Conducts analytics and reporting to drive continuous improvement, best practices and engagement with our platforms and social media channels.
- Manages continuous improvements to corporate website, internal communications tool and corporate social media strategy and platforms.
- Works closely and collaboratively with Content Specialist - Digital and Social Media
- Supports Communications Team in project management, development of execution of communication strategies that effectively announce Maple Leaf Foods initiatives
**What You’ll Bring**: Minimum Qualifications:
- Bachelor’s degree preferred in communications, public relations, journalism or data analytics
- 3+ years of specialized communication experience in website/digital data analytics and corporate communications for the web and social channels
- Superior project management skills
- Excellent knowledge of SEO best practices and associated tools, such as SiteImprove, Moz or Ahrefs
- Working knowledge of WordPress or other CMS platforms
- Working knowledge of Google suite of tools, such as Google Analytics 4
- Excellent knowledge of photo editing software, such as Adobe Photoshop
- Working knowledge of video editing software, such as Adobe Premier or equivalent
- Working knowledge of QA best practices
- Working knowledge of Accessibility/AODA best practices for online publishing
- Excellent knowledge of social media channels for corporate communication needs
- Proven ability to create wireframes, writing business specifications for development of new technical tools and project managing development
- Proven ability to analyze and convert detailed data into clearly articulated corporate analysis reports for senior leaders
Desired Qualifications:
- Ability to navigate communication platform tools including basic design / publishing platforms, social media listening tools, photography and film editing software
- Excellent judgment and ability to maintain confidentiality
- Ability to understand complex business information and simplify into engaging, meaningful and relevant content
- Demonstrated record of excellence in collaborating with others and proven ability to interact effectively with senior leaders
- Highly creative with a passion for continuous learning
- Experience in using traditional and new, innovative communication tools to effectively deliver engaging content, stories and messages
- Creative writing and production experience across a wide variety of formats and channels including intranets, corporate websites, videos, microsites, blogs, social media, etc.
- Superior project management skills and ability to manage and deliver on multiple projects and competing priorities
- Self-confidence to work independently, with self-awareness to seek coaching, support and advice
**What We Offer at Maple Leaf Foods**:
- Being part of a high-performance, people-focused company
