Specialist, Public Relations

3 weeks ago

Toronto, Canada Joe Fresh Full time

All referred applicants must first be submitted through Workday by a current Loblaw Colleague._

Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe fresh network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well®.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

As part of the Integrated Communications Team, the Public Relations Specialist will proactively identify opportunities to tell Joe Fresh brand stories across Canada. This individual will work to manage and maintain the public image and reputation of Joe Fresh, and will assist in creating, implementing and overseeing public relations strategies that effectively communicate Joe Fresh’s values, while enhancing the organizations visibility and credibility.

What You’ll Do
- Develop proactive external communications tactics, including press releases, pitches, and more.
- Work with paid partners to manage and execute broadcast segments.
- Support and execute seasonal influencer programs, including content planning and approvals and gifting.
- Own programs end-to-end, including timelines, communications strategies and execution for initiatives like media and influencer events, broadcast integrations, and more.
- Identify, develop and pitch opportunities to proactively tell Joe Fresh stories through organic and paid media and influencer engagements.
- Build and maintain relationships with journalists, media outlets, influencers, agencies and industry partners.
- Maintain an editorial calendar to ensure internal and external messages/pitches are distributed in a timely manner.
- Manage all reactive press inquiries including merchandise loan requests, product image requests, spokesperson inquiries and more.
- Monitor media and influencer coverage, public sentiment and industry trends to gauge the effectiveness of campaigns.
- Monitor national and regional industry trends and keep a pulse on competitor activity and partnerships.

What You’ll Need
- Excellent written and verbal communication skills.
- Minimum five (5) years as a public relations professional. Experience in fashion or lifestyle PR is a bonus.
- Must be organized and practice effective time management.
- Attention to detail and ability to produce quality work in a fast-paced, deadline-driven environment.
- Crisis management skills and the ability to remain composed under pressure.
- Existing relationships with fashion and lifestyle media and a strong understanding of the media and influencer landscape and trends in Canada.
- Experience working with influencers and managing influencer programs end-to-end.
- A collaborative spirit and excellent interpersonal skills; team player willing to roll up their sleeves to get the job done.

**How You’ll Succeed**:
At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

Joe Fresh recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

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