Marketing Coordinator

1 week ago

Mississauga, Canada Mississauga Italfest Full time

In accordance with the Canada Student Summer Jobs Program, applicants must be between 15 years of age to 30 years of age.

Mississauga Italfest is Mississauga’s first and premier Italian festival. Named a Top 100 Festival in Ontario from 2016 to 2024, Italfest has brought together tens of thousands of local fans and enthusiastic visitors from across Ontario, other parts of Canada, the USA and even Italy

Italfest was founded in 2012 by a group of passionate Canadian Italians, dedicated to preserving time-honoured traditions and became a Not-For-Profit Incorporated Company in 2015. Italfest annually takes place in August mirroring Italy's national holiday, Ferragosto and is a free festival where visitors can enjoy an authentic Taste of Italy. Featuring an interactive Heritage and Cultural pavilion with historical displays and demonstrations, Italfest shares cultural highlights through traditional family activities like watermelon, pasta, pizza eating, and cheese rolling contests. Italians from across Ontario flock to enter the exciting Bocce Ball tournament and Italian card games contests A variety of delicious authentic food, face-painting, magic, and puppet shows, stilt-walkers, a soccer challenge and sports-zone inflatables, global delicacies, crafts, and 50+ vendors and artisans round out the fun.

This year marks the 12th year for Mississauga Italfest.

**Position: Marketing Coordinator**

This position consists of 30 hours per week over the course of 8 weeks.

**Tasks and Responsibilities**

The Marketing Coordinator will work closely with the Marketing & Communications Director and will be responsible for:
1. **Social Media Management**:

- Develop and execute a social media strategy to promote the festival across various platforms.
- Create engaging and shareable content to build excitement and drive attendance.

2. **Content Creation**:

- Design visually appealing graphics and multimedia content for social media posts, event updates, and promotional materials.
- Develop creative and compelling copy for posts, ensuring alignment with the festival's brand.

3. **Audience Engagement**:

- Monitor social media channels, respond to comments, and engage with the online community.
- Collaborate with team members to encourage user-generated content and participation.

4. **Marketing Collateral**:

- Assist in the creation of marketing materials, including flyers, posters, and digital assets.
- Ensure consistent branding and messaging across all promotional materials.

5. **Campaign Execution**:

- Contribute to the planning and execution of online marketing campaigns.
- Utilize analytics tools to track the performance of campaigns and adjust strategies accordingly.

6. **Collaboration with Partners**:

- Coordinate with sponsors, vendors, and partners to integrate their branding into social media campaigns.
- Ensure timely delivery of sponsor-related content and promotional materials.

7. **Event Awareness**:

- Implement strategies to increase awareness of the festival and drive ticket sales.
- Explore collaborations with influencers and relevant online communities.

**Qualifications**
- Current enrollment as a student in a relevant field (Marketing, Communications, Graphic Design, etc.).
- Proficient in social media platforms, including but not limited to Instagram, Facebook, Twitter, and TikTok.
- Basic graphic design skills using tools like Canva, Adobe Creative Suite, or similar.
- Strong written communication skills and creativity in content creation.
- Familiarity with social media analytics and campaign tracking is a plus.
- Demonstrate client service skills for effective and professional engagement with clients on behalf of the festival.
- Demonstrate teamwork skills needed to interact with other people in both small and large groups, including the ability to share resources, plan, engage in decision making, work through conflict positively and ongoing collaboration.
- Demonstrate ability to manage time and priorities effectively in order to meet timelines.

**Selection Process**

All information received by Mississauga Italfest will be treated confidentially.
- Mississauga Italfest embraces diversity and is committed to creating an inclusive workplace that values diversity in the workplace. We are therefore happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation in order to participate in the hiring process, please advise us in advance. _

**Job Type**: Fixed term contract
Contract length: 8 weeks

Pay: $16.55 per hour

Expected hours: 30 per week

**Benefits**:

- On-site parking

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay

Application question(s):

- If selected for a second interview, you will be asked to create a promo deck for Mississauga Italfest to highlight your skills and experience.

**Education**:

- Secondary School (

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