Market Insights Analyst

2 days ago

Montréal, Canada Mistplay Full time

Since 2015, Mistplay has established itself as one of the new-age leaders in mobile advertising. We’re known best for creating the #1 Loyalty Program for mobile gamers with over 16 million users and counting. Our passion to innovate drives our growth across the industry with the constant development of new powerful ad tech tools, apps, and the recent launch of a publishing division for mobile games.

We’re proud of the accomplishments our teams have achieved so far and our goal is to keep climbing higher. The AppsFlyer Performance Index ranked Mistplay as the 5th best global media source on the IAP Index along with top ranks in retention and IAA categories. Mistplay has also been recognized by Singular as an industry leader for high ROI and low fraud.

Mobile marketing is constantly evolving and Mistplay is looking for the brightest minds around the world to join us as we pioneer the industry together

The
- **Market Insights Analyst **will own and operate Mistplay’s insight knowledge base. The position’s main objective is to have a finger on the pulse of the latest industry trends, user behaviors, and competitor landscape so that the company can continue to innovate within the mobile ad-tech industry while also remaining user-centric.

You will report to the Director of Marketing and collaborate closely with the rest of the marketing department and other stakeholders.

**Key responsibilities**:

- Monitor industry trends, user behavior, and the competitor landscape through active research, data analysis, and third-party market intelligence tools.
- Maintain an ever-growing, up-to-date internal knowledge base of market insights that tracks historic and current information.
- Proactively research varying topics that answer the underlying “why” questions related to core business operations and propose actionable tactics.
- Produce recurring insights reports, with commentary and analysis, that are delivered via internal newsletters or presentations.
- Collaborate with stakeholders to refine the insights pipeline, ensure alignment with business goals, and facilitate periodic ad-hoc requests.

**Qualifications**:

- 2-3 years of experience in market research, consumer insights, or a related field.
- Expertise in synthesizing qualitative and quantitative insights in order to derive accurate and actionable outcomes.
- Aptitude for problem-solving with proficient data and analytics skills, including usage of Microsoft Excel or similar software.
- Ability to work independently with strong time management and project management capabilities.
- Strong communication skills and proficiency in English.
- Knowledge of the mobile gaming industry or ad-tech is a plus.
- Experience using mobile market intelligence tools (ie. Sensor Tower) and social listening tools (ie. Meltwater) is a plus.
- We work hard to make our work atmosphere as inviting and fun as possible Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.

Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

Think you have what it takes? We'd love to meet you

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