Associate Brand Manager

5 months ago

Mississauga, Canada General Mills Full time

**Job Description**:
Associate Brand Manager dedicated to building and executing both short and long-term brand strategy for the Snacks business This ABM will be focused on our exciting nutrition and organic brands (Lärabar and Annie’s) as well as act as the key lead for our Channels portfolio. Serve as a general manager to maintain the P&L and deliver financial stability, growth, profitability, and market share.

KEY ACCOUNTABILITIES
- Create brand strategies that drive sustainable growth (market share) and deliver financial forecast (RNS & Profit)
- Lead strategy execution of brand portfolio management and 12Q plans including innovation, HMM, renovation, SRM, packaging design to hit financial and volume targets in collaboration with cross-functional team
- Collaborate across an ecosystem of cross-functional partners to build strategies and execute plans
- Collaborate with experts to assess and evaluate solutions, orchestrate annual plan, and ensure execution across all components of product portfolio (Innovation, renos, growth PPA, HMM, portfolio management).
- Lead total Snacks budget to ensure team is on track to their targets
- Partner with US counterparts to inform long-term brand strategy and to execute shared projects

MINIMUM QUALIFICATIONS
- Bachelor’s degree and 1+ year of work/internship experience
- Background in: CPG Brand Marketing, Finance, Sales, Consulting, or other leadership development program experience (industry agnostic)
- Large, matrixed organization experience
- Skills - Brand and strategy, leadership, teamwork, collaboration

PREFERRED QUALIFICATIONS
- Strong analytic ability to translate data into meaningful insights and action
- Ability to strategically choose levers to balance short-term commitments and long-term brand health
- Understand P&L mechanics and how to impact topline and bottom-line drivers
- Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in

portfolio
- Ability to determine how to use 4Ps to achieve brand strategy and goals
- Demonstrate comfort and capability with brands in all stages of growth
- Understand how Sales organization operates and role of SRM levers
- Ability to influence and inspire direct and cross-functional team

Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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