Market Intelligence Analyst

2 weeks ago

London, Canada Info-Tech Research Group Full time

**Job Title**: Market Intelligence Analyst

**Department**: Research Agenda and Product Management

**Location**: London, Toronto, or Remote

**Work Hours Requirements**: Must align work hours to EST and be available for after-hours work periodically

**Role Description**:
As the incumbent for this role, you will primarily conduct market intelligence research to understand what is happening and what will happen in our marketplace to inform our research agenda and product management strategy. As part of this opportunity, you will analyze, consolidate, and communicate the important trends, opportunities, and threats related to our market environment.

**Responsibilities**:

- Develop a comprehensive approach on market intelligence for our company
- Develop a thorough understanding of our focus markets, competitive products, and market forces to influence our research agenda and product strategy
- Design and implement surveys, and analyze results to determine industry and customer trends
Monitor and compile relevant data from external research such as reports, thought leadership and vendor release information
- Synthesize numerous and disparate data sources into coherent, relevant, and timely conclusions in a variety of communication methods
- Be an expert on conducting quantitative and qualitative market research
- Develop presentations to share insights with executive leadership, product, marketing, and commercial teams
- Continuously improve our capabilities, build a roadmap and execute against it

**Preferred Experience & Qualifications**:

- BA/BS/BEng/BTech, MBA preferred (coursework in business, marketing, research, or analytical areas of study)
- Strategic thinking with strong analytical skills
- Experience in product marketing, market/competitive intelligence or market research
- Experience with market sizing, research methods, and quantitative analysis
- Excellent project management skills
- Strong verbal and written communication and interpersonal skills
- Experience with Sales CRM, marketing automation, BI tools, and competitive intelligence tools
- Positive attitude, collaborative mindset, and ability to re-prioritize to accommodate an ever-changing landscape

**Skills & Attributes**:
**Critical thinking** - The ability to generate meaningful analytic insight in the face of ambiguity and lack of clear direction
**Mental flexibility** - the ability to quickly pivot between different projects, ideas, and solutions as the business needs and as priorities shift
**Attention to detail** - Creation of deliverables that are of high business value, impeccably accurate, and delivered in business-friendly language
- Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability and Veteran status and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process._

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