Vertical Market Manager

3 weeks ago

London, Canada Trojan Technologies Full time

Every person is unique, but we all have something in common: the need for safe, clean water. And it’s only by bringing together people with diverse ideas, perspectives, and backgrounds that we can solve the complex water problems of our changing world.

At **Trojan Technologies**, we believe success for all comes from the contributions of every single one of us. That’s why we foster an environment where every associate has a voice, is valued and respected, and feels safe sharing their thoughts. After all, sharing our different viewpoints and experiences is what enables us to find creative and innovative ways to accomplish our shared goals.

Trojan is proud to be part of a corporation that is bringing water and environmental businesses together under the unified purpose of safeguarding the world’s most vital natural resources. Want to ensure the world has the clean water it needs? Then become part of the team that’s making it happen.

**About the Role**

This role will focus on assigned verticals, develops segmentation-based priorities to drive annual business plans. Using input from Product Management and Sales Teams, the Vertical Market Manager will identify and develop specific marketing tactics and commercial action plans to deliver annual growth objectives for the segment. Plans should include focus on the continued growth of the core business, develop new opportunities, new product launch plans, competitive response plans, new channel penetration plans and demand creation.

**In this role, you will**:

- Develop a Go-to-Market (GTM) strategy for the assigned market and collaborate with key stakeholders to implement this strategy effectively.
- Utilize market research and Voice of the Customer (VOC) insights to create detailed segmentation (based on needs and/or specific call points) for the assigned vertical, refining the strategy accordingly.
- Contribute essential insights to the company's overall strategic planning process.
- Identify and evaluate new markets and opportunities, devising strategies to tap into their potential effectively.
- Monitor market trends, assess the market size and growth rate, and pinpoint potential growth opportunities for the industrial UV business.

**Are you qualified?**
- BS or BA degree in business, marketing.
- Demonstrated experience in market research, segmentation, and strategic planning, with proficiency in utilizing analysis tools.
- Proficient knowledge of competitive intelligence techniques.
- Proven capability in the development and implementation of comprehensive business, product, and marketing plans.

**It would be a plus if you also possess previous experience in**:

- MS, MBA, or MA, in marketing, business management.
- Demonstrated ability to communicate and implement strategic business plans.
- International experience and intercultural agility.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

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