Loyalty Marketing Manager

1 month ago

Toronto, Canada Air Canada Vacations Full time

**Description d'emploi**:
Air Canada Vacations is hiring a Loyalty Marketing Manager / Vacances Air Canada recrute un/une Gestionnaire marketing, Loyauté.

**MATERNITY LEAVE REPLACEMENT**

The **Loyalty Marketing Manager** is primarily responsible for the development, execution, and day-to-day management of marketing campaign strategies to drive Aeroplan program engagement. This position requires strong cross-team leadership, superior organizational skills, and attention to detail, as well as creative solutioning and data-driven thinking to deliver against objectives.

**ROLES & RESPONSIBILITIES**:

- Contribute to the marketing strategy, development, and execution of Aeroplan-related marketing initiatives for Air Canada Vacations. This includes, but is not limited to:

- Strategies and initiatives that will positively influence members’ engagement behavior and capture growth potential.
- Strategies to increase member engagement with Air Canada Vacations.
- Strategies to increase program awareness among Air Canada Vacations customers.
- Strategies to streamline & integrate partner marketing loyalty initiatives to better support the program’s business objectives & roadmap
- Co-own the marketing calendar with the Loyalty Program Manager for all Aeroplan-related initiatives
Develop a deep understanding of the Loyalty program and business objectives/roadmap to make sound marketing decisions
- Work closely with Air Canada’s Loyalty Marketing team to ensure messaging and creative alignment across all touchpoints
- Collaborate with multiple internal stakeholders - Program Manager, Analytics, Marketing, eCommerce, Creative Studio, Legal, Channel Owners etc. to develop comprehensive marketing plans that meet business objectives.
- Provide marketing support for engagement initiatives, partnerships, and any other initiatives that require the Brand & Marketing Communications expertise in the evolving Aeroplan program roadmap.
- Manage marketing projects from end-to-end from the creative brief through to obtaining all required stakeholder approvals, to campaign deployment and fulfillment while managing project budgets, lead times, resources, and channel availability
- Utilize data to support campaign structures, & develop a deep understanding of targeting strategies & audiences to aid in the deployment of sound communication messages & tactics that meet program objectives
- Collaborate with Loyalty Program Manager to track performance of Loyalty marketing campaigns and recommend strategies with a focus on optimization/continuous improvement and test & learn.
- Facilitate delivery of post campaign analyses of marketing programs and leverage key insights and learnings as a foundation for future strategies.
- Manage specific projects that promote Member Marketing

**Education & Experience**:

- Bachelor’s degree in Marketing or retailed field and/or equivalent work experience.
- 3-5 years of marketing and communications experience. Previous work experience in loyalty, customer lifecycle programs, airline and/or travel industry an asset.

**Desired Skills/Traits**:

- Solid understanding of below-the-line marketing communications with a focus on digital channels
Experience in campaign planning, integration and deployment
- Ability to communicate in both written and oral English and French
- Ability to analyze primary and secondary data, translate results into marketing strategies
- Good creative evaluation skills and ideation capabilities
- Strong copy-editing skills and attention to detail
- Strong presentation and interpersonal skills
- Ability to work independently as part of a team
- Superior administrative, prioritization and organization skills with the ability to work under pressure on multiple projects with tight deadlines
- Strong research abilities and the ability to provide ongoing benchmarking of competitor loyalty products, services, and communicationsLe ou la **Gestionnaire marketing, Loyauté **est principalement responsable de l’élaboration, de l’exécution et de la gestion quotidienne des stratégies de campagnes marketing visant à stimuler l’engagement envers le programme Aéroplan. Ce poste exige un fort leadership au sein de l’équipe, des compétences organisationnelles supérieures, un souci du détail, ainsi que des solutions créatives et une réflexion axée sur les données pour atteindre les objectifs.

**RÔLES ET RESPONSABILITÉS**:

- Contribuer à la stratégie de marketing, au développement et à l’exécution des initiatives de marketing liées à Aéroplan pour Vacances Air Canada. Cela comprend, sans s’y limiter, des stratégies:
qui influenceront positivement le comportement d’engagement des membres et capteront le potentiel de croissance;
- visant à renforcer l’engagement des membres envers Vacances Air Canada;
- visant à accroître la sensibilisation au programme parmi les clients de Vacances Air Canada;
- visant à harmoniser et à intégrer les initiatives

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