Brand Copywriting Specialist

2 weeks ago

London, Canada Western University Full time

**Classification & Regular Hours**:
Hours per Week: 35

Salary Grade: 14

**About Western**:
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

**About Us**:
Western Communications staff seek to enhance, promote and protect the reputation of the university.

**Responsibilities**:
The Brand Copywriting Specialist will be responsible for writing compelling, relevant, and original copy across a range of channels and platforms. In partnership with a team of communications and marketing experts, the role will create content that captures audience attention, engages the reader, encourages action, and enhances overall brand reputation. The Specialist will write short and long form copy with the goal of elevating brand perception, driving conversions, increasing click-through rates, and impacting other key metrics, while embodying Western’s brand tone of voice.

**Qualifications**:
**Education**:

- Undergraduate Degree in Communications, Public Relations, Media or related program

**Experience**:

- 3 years’ experience creating copy for various projects

Knowledge, Skills & Abilities:

- In-depth knowledge of principles of writing, including grammar and style, argument, and coherence
- Knowledge of marketing best practices, processes, trends, and tools
- Solid understanding of SEO principles, digital marketing and lead generation strategies
- Media skills with solid communications judgment to present and package information to maximize interest
- Compelling and persuasive communication skills to engage individuals and teams inside and outside the University
- Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels
- Innovative and flexible critical thinking skills to adjust to and implement new processes or technology to the University’s advantage
- Proven ability to research and deliver accurate information in a concise and objective manner
- Strong attention to detail and proofreading abilities
- Ability to work collaboratively across all levels of the organization, and to value consensus as a desired outcome
- Commitment to ongoing professional development with a desire to take on new challenges
- Intermediate computer skills in Microsoft Office Suite
- Proven ability to build both formal and informal professional relationships within, across, and external to organizational boundaries

**Western Values Diversity**:
**Please Note**:
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.

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