Content Marketing Manager

3 weeks ago

Toronto, Canada MEDCAN Full time

About Us:
Established over 30 years ago, Medcan is a global leader in assessing clients' overall well-being and inspiring them to live well. Medcan has a comprehensive range of diagnostic assessments, which, in combination with innovative programs tailored to specific needs, are designed to successfully reach improved health outcomes.

Over 70 physicians and specialists, alongside a broad roster of complementary health care disciplines, provide health and lifestyle management services on site and by video consult for individuals, families and organizations. Our team of 550+ staff see clients virtually and physically from our downtown Toronto and Oakville clinics.

The Role:
Accountabilities:

- Own the development of marketing content and contribute to the broader Marketing Strategy
- Identify target audiences and optimal marketing channels to enhance customer growth
- Proactively recommend and execute the company’s annual content calendar
- Create and deliver high-quality, high-impact and results oriented content
- Adapt the style, tone and complexity of writing to suit a variety of formats and audiences
- Collaborate with the product team to ensure timely development, launch, and implementation of content

About you:

- Exceptional interpersonal skills, written and oral communication skills
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
- Proven expertise and success in setting and executing content marketing strategies
- Strong skills in creating original content that targets a specific audience and meets company objective
- A highly collaborative attitude focused on providing the best products and solutions for the team
- A strong understanding of brand identity, brand marketing and content planning
- A critical thinker and adapt quickly to change
- Comfortable prioritizing tasks while working under pressure to meet deadline in a fast-paced environment
- Interested in being part of a growing team & contributing to organization growth
- Experience working within the health & wellness industry is an asset

The Requirements
- 4+ years experience in content marketing
- Bachelors degree in communications, journalism, marketing or a related field
- Hands on experience with content management systems
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO best practices is considered an asset
- Good organizational and time-management skills

This is a full-time position that is scheduled primarily during business hours Monday through Friday, and will report to the Senior Manager, Marketing Communications. The position will have a hybrid work set-up with opportunity to work from home and in the office at our 150 York St location in downtown Toronto.

Our Benefits:
Medcan’s philosophy of Live Well, For Life applies not only to our clients, but also our valued staff members. We provide paid Wellness Days along with a variety of programs to help our employees manage their mental and physical well-being. We offer special employee rates on fitness sessions, in-house specialty services, and a complimentary membership to our clinic to name a few.

This position comes with an attractive total compensation package including a competitive compensation model, a comprehensive benefits plan, RRSP matching, and a genuine opportunity to grow.

We also have employee perks to continue to help our staff Live Well, For Life. This includes complimentary group fitness sessions as well as an on-site healthy lunch program provided by our own food and catering brand, Nourish. We also provide interactive webinars hosted by our in-house experts focused on Eat, Move, Think. Our enhanced benefits package is just one of the reasons why we continue to be one of Canada’s Best Managed Companies

We thank all applicants for their interest; however only those selected for an initial interview will be contacted. No phone calls and no agencies please.

Diversity, Inclusion, and Accessibility:
Medcan is an equal opportunity employer committed to the principles of employment equity, diversity, and inclusion. We continuously work to provide a fair opportunity for all staff to participate and succeed at work, creating a sense of belonging, respect and a place that values the unique perspectives and lived experiences of each member of our team. We recognize the value of diversity in attributes such as age, gender identity and expression, sexual orientation and attractionality, ethnicity, race, colour, nationality, family and marital status, ability, religion and belief, freedom of thought, and any other characteristic that makes you unique. If these principles resonate with you, we encourage you to apply

If contacted for an employment opportunity, please advise your Talent Management Specialist if you require accommodation.

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