Communications Strategist

2 weeks ago

Toronto, Canada Sunnybrook Health Sciences Centre Full time

**Position title**:Communications Strategist**

**Status: Temporary Full Time**

**Classification: SRI appropriate - Grant Funded**

**Program: Neuroscience Program**

**Platform: Physical Sciences**

**Reporting to: Nir Lipsman**

**About Sunnybrook and the Harquail Centre for Neuromodulation**

Sunnybrook Health Sciences Centre is one of Canada’s premiere academic health sciences centres, with 1.2 million patient visits annually and $100 million of research funding each year at Sunnybrook Research Institute. The Hurvitz Brain Sciences Program is a dedicated program for the treatment and research of the most common and challenging brain conditions, building on several decades of history and tradition at Sunnybrook in the management of brain disease.

Sunnybrook is at the global forefront of advances in neuromodulation, a rapidly evolving field that uses innovative technologies to influence brain circuitry for a wide range of brain conditions. In 2018 we established the Harquail Centre for Neuromodulation (HCN), which has grown to be among Canada’s busiest and most comprehensive centres with the explicit focus and goal of being among the world’s first to offer a complete range of neuromodulation strategies in one state-of-the-art facility.

Our internationally recognized researchers and scientists are investigating mínimal
- and non-invasive technology to target pathways in the brain that are at the root of the most common and challenging brain disorders including: Alzheimer’s disease, Parkinson’s Disease, ALS, essential tremor, major depression, OCD, and others.

The experts at The Harquail Centre are committed to investigating and developing novel treatments that are individualized and tailored to our patients’ needs. Given the exponential growth of this area and the resultant strong public and academic interest, HCN is eager to expand our scope and footprint, in the local, national and international community and make substantial investments in our outward facing profile.

**Job Summary**

Reporting to the HCN Director, and working closely and collaboratively with key HCN investigators, and the Communications and Stakeholder Relations team, the **Communications Strategist** will responsibly for the outward face of HCN. In this capacity, they will be responsible for developing and executing all public facing materials and strategies with the following objectives:

- To enhance recruitment to clinical trials and treatment programs
- To increase internal and external visibility of HCN research and clinical activities
- To solidify and expand the virtual footprint

**Key Responsibilities**
- Lead the development and implementation of HCN’s internal and external communication and marketing strategies, including:

- Creating/compiling both physician
- and patient-facing materials including advertising, articles, newsletters and written outreach materials
- Creating and distributing quarterly activity newsletters
- Maintain and update the HCN website and social media presence
- Help HCN investigators effectively communicate their work and research to a broader community
- Develop print/radio/online advertising to showcase activity and work in HCN to lay and academic audience
- Coordinate networking, academic and community events (e.g., annual meetings, educational lectures workshops, mixers)
- Develop relationships and seek opportunities to collaborate with other organizations and media outlets in Canada and beyond
- Liaise with disease specific organizations to develop and distribute materials as they related to work at HCN
- Develop relationships and liaise with community primary care physicians and specialists to inform and education regarding the clinical and research program(s) at HCN
- Work together with Sunnybrook Hospital, SRI, and Sunnybrook Foundation, public relations team to ensure excellent alignment of outreach and coordination efforts.

**Qualifications/Skills**
- Bachelor’s Degree in marketing, public relations, journalism or related field or acceptable combination of equivalent experience.
- Minimum 2-5 years experience in relevant experience in communications, marketing, or public relations
- Experience working in a university or healthcare setting is an asset
- Knowledge of medical /neuroscience terminology an asset
- Experience producing digital materials, including e-newsletters, reports and web content is essential
- Proficiency leveraging social media (Twitter and LinkedIn) as part of an overall communications strategy and approach
- Team player and self-starter with ability to prioritize and work efficiently and independently under pressure
- Exceptional written English communications skills
- Experience successfully coordinating multiple projects concurrently
- Graphic design experience (e.g., ADOBE, Canva) an asset
- Exceptional interpersonal and communication skills, and the ability to concisely summarize information
- Creative and solutions-oriented; passion for comm

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