Digital Marketing Specialist

1 week ago

Burnaby, Canada Navitas Full time

Since 1994, Navitas has been a respected leader in global higher education. As pioneers in the university pathway sector, we have trusted partnerships with more than 30 forward-thinking universities in Australia, New Zealand, United States, Canada, United Kingdom, The Netherlands, United Arab Emirates, Singapore and Sri Lanka_. We provide our partners with access to resources and expertise to help drive large-scale initiatives that provide tangible, lasting benefits to students, faculty, staff and local communities._

Position

Navitas is seeking to employ a **Digital Marketing Specialist (1-Year Contract)** to join our North American team in **Burnaby, Canada. **The Digital Marketing Specialist will be responsible for new student recruitment and the design and implementation of the marketing and recruitment plans for specific markets. This role reports to the Associate Director, Digital Marketing and Recruitment at Fraser International College (FIC) and working closely with the Marketing Director.

Key Responsibilities
- Create a dynamic social content calendar, achieving KPIs through effective content planning and real-time customer engagement.
- Generate, repurpose, edit, publish, and share content (original text, images, or video) to engage, attract, and connect with our community across FIC’s social media platforms (Facebook, Instagram, LinkedIn, TikTok).
- Review performance metrics from social media platforms to inform and cater strategy for FIC’s platforms.
- Work with FIC marketing team to coordinate target countries, objectives, platforms, and budget for digital campaigns.
- Produce effective and relevant copy, visuals, and content for FIC’s digital campaigns.
- In collaboration with senior digital campaign coordinator, optimize campaigns post-launch and report on campaign performance.
- Work closely with the FIC Student Success and Student Experience teams to highlight the level of support, service and amplify the student experience at FIC.
- Evaluating important metrics that affect our website traffic and campaign performance.
- Stay abreast of digital marketing and social media trends for FIC.

Essential Skills, Knowledge and Experience
- Undergraduate degree and/or suitable communications/marketing experience.
- Ability to work independently and meet tight deadlines.
- Highly developed written and verbal communication skills.
- At least two years’ experience in content creation or social media management capacity.
- Experience using analytics and performance data to inform priorities and deliver results.
- Savvy and knowledgeable in social platforms such as Instagram, TikTok, LinkedIn, YouTube, and more.
- Demonstrated ability to work as part of a team.
- Legal authorization to work in Canada.

Desirable Skills
- Experience using Adobe Suite or Canva.
- Ability to speak a second Language.
- Study or live abroad experience is considered an asset.

What We Offer

Navitas is an equal opportunity employer committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our students and communities in which we live and serve. If you require an accommodation during any stage of the recruitment process, please let us know and we will work with you to meet your needs.

What We Require

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