Technical Analyst

5 months ago

North York, Canada Enbridge Contingent Talent Community Full time

**Work options**: Hybrid
- 1 Year Contract
- Hybrid: 500 Consumers Rd, North York, Ontario, M2J 1P8

At Enbridge, our goal is to be the first-choice energy delivery company in North America and beyond—for customers, communities, investors, regulators and policymakers, and employees.

Together, Raise and Enbridge are building teams that are rising to meet the growing energy needs of North America. If you’re looking for a challenging role that will make the most of your skills while allowing you to make an impact, this is it.

**Duties & Responsibilities**:
This includes:
Digital Media Leadership - 10% of role
- Contribute to EGI’s social media strategy and implementation.
- Enable a “digital first” culture by integrating digital and social strategies into public affairs and communication plans.
- Identify and assess opportunities to better engage with external audiences and enable digital engagement tactics.
- Act as an advisor and thought leader on the latest trends, conversations and digital mediums.
- Develop strong intra-industry relationships with peers, partners and associations.
- Support internal clients to use social media safely and strategically through the development of digital resources, tools and materials.

Digital Media Administration
- 5% of role
- Manage employee access to social media platforms and associated training on platform use.
- Enforce the corporate social media policy.
- Manage all EGI social media profiles interface design.
- Coordinate social media activities with Enbridge Inc.
- Maintain and update social media passwords.
- Coordinate payment of all internal social media paid posts and campaigns.

Ongoing social media management
- 25% of role
- Using social media monitoring platform (Hootsuite, Mention), monitor all communication coming-in and going-out of the social media platforms during business hours.
- Review, edit and approve social media content across various channels.
- Review overall health and engagement across social media channels.
- Using customer response matrix, delegate issues to the appropriate SME for response (e.g. customer enquiries, incidents, protests, reputational concerns etc.)
- Respond to comments on organic posts following customer response matrix.
- Review and highlight partnership content that may require amplification on social media. Recommend an approach for internal clients.
- Coordinate and post response to customer messages escalated by the customer communications Sr. Analyst
- Daily monitoring (8- 4) for issues related to operational incidents and protests and escalate issues to both the shared rotation DCO and PIO.
- Daily monitoring for issues flagged by external communications or corporate as being of specific interest to Enbridge.
- Provide back up support for Sr. Analyst customer communications in responding to customer care inquiries.
- Support events, speeches and promotional activities required on social media. Participate in meetings and coordinate with internal clients to determine timing approve content and receive required approvals before posting,

Content Curation - 20% of role
- Create and manage a social media content calendar, coordinating with key internal clients.
- Receive creative briefs for cross-platform issues which include social media as a communication tactic (e.g. rates, carbon tax, community expansion, etc.) and create required digital assets for clients.
- Develop and implement unique, creative and strategic organic digital campaigns in support of company initiatives.
- Paid campaign development designed to support various internal stakeholder groups. This includes creating content, assets, building out campaigns and managing approval process.
- Focus on increasing engagement and growing followers by listening and encouraging engagement with the social media audience and/or stakeholders on relevant conversations.
- Work closely with EGI’s graphics team to create visual assets for posts and campaigns.
- Monitor online mentions and conversations/ around the company’s brand. Flag issues to internal stakeholders as needed.

Digital Analytics
- 10% of role
- Provide comprehensive analytics for paid and organic digital media campaigns and recommendations for increasing engagement.
- Develop and implement a monthly social media report that includes top line analytics for all channels and campaigns.
- connect social and web accounts using tools like Google Analytics, Google Tag Manager, Twitter Developer Platform, Facebook Pixels and Facebook App ID.
- Manages access, on-boarding and off-boarding of vendors and troubleshoots technical campaign issues.

Digital content creation, coordination and maintenance - 30% of role
- Traffic coordinator for Enbridge Gas Inc sites content / quality assurance to ensure content meets brand and accessibility standards.
- Make recommendations and work collaboratively with agency of record, and internal marketing teams to execute day - to - day development of digital and

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