Social Content and Marketing Strategist

3 weeks ago

Waterloo, Canada Centre for International Governance Innovation Full time

The **Social Content and Marketing Strategist **is a full-time position responsible for content development, marketing, and monitoring on CIGI's social media channels in close collaboration with members of the Public Affairs team.

Reporting to the Director of Public Affairs, the Strategist is a self-starter with strong writing and organizational skills, and a strategic thinker adept at crafting content and ad campaigns that will inform, engage, and influence their target audience.

**RESPONSIBILITIES**:

- Manage CIGI’s social media presence on Facebook, LinkedIn, Twitter, and YouTube
- Create engaging, relevant, and timely content in a variety of media, including Twitter Spaces and livestreamed events
- Design and deliver social media campaigns, organic and paid, to engage specific target audiences
- Set and implement social media strategies aimed at growing CIGI’s digital presence and brand
- Analyze the impact of campaigns, and provide metrics reporting to inform future activities
- Monitor CIGI’s brand and reputation on social media
- Develop and implement internal policies and procedures related to social media
- Educate staff and fellows on these guidelines as well as best practices for social media
- Other duties as assigned by the Director of Public Affairs

**KNOWLEDGE, SKILLS, AND ABILITIES**:

- In-depth knowledge and understanding of social media platforms and their respective tools
- Exceptional copywriting and editing skills, with a meticulous approach to detail
- Excellent time management and organizational skills
- Passion for creating engaging content and knowledge of emerging digital trends
- Willingness to work collaboratively as a team or run a task independently, as appropriate

**MINIMUM REQUIREMENTS**:

- Post-secondary degree or diploma in Digital Media, Marketing, Communications, or a related field
- Three or more years of experience maintaining an organizational, or corporate, social account
- Proven expertise running successful paid advertising campaigns on social media
- Proficiency with Google Analytics and AdWords is also considered an asset
- Note: This position is a based at CIGI’s Waterloo office where employees have a hybrid work environment._

CIGI is committed to providing an inclusive, equitable and accessible environment. Our goal is to attract and retain highly talented employees from diverse backgrounds, including Aboriginal peoples, persons with disabilities and members of visible minorities. We are committed to providing accommodation to applicants throughout the recruitment and hiring process.

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Waterloo, ON

Application deadline: 2023-03-01

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