Social Media Specialist, Response

3 days ago

Toronto, Canada Questrade Financial Group Full time

Questrade Financial Group (QFG) of Companies is committed to helping Canadians become much more financially successful and secure. We are everything a traditional financial institution is not. Our vision is to revolutionize financial services for the benefit of Canadians by providing the most innovative and cost efficient financial services online.

That’s why we empower our employees to continuously grow their professional careers with QFG. We believe in having a diverse, inclusive place to work and our flexible working arrangements brings that to life so you can unleash your creativity. Our values are a part of our DNA, and we care deeply about our people helping us fulfill our mission and become an important part of our community. We are always looking for like-minded professionals to join our team. Come grow with us.

What’s it like working as a Social Media Specialist, Response at Questrade?

The purpose of this role is to help bring awareness to the Questrade brand, increase our share of voice and build great relationships with Questrade’s community. The Social Media Specialist, Response will be responsible for finding great opportunities on social media for Questrade to join in on the conversation, create dialogue with customers and add value.

Reporting to the Social Media Manager, Response, the primary duties of this role will be to monitor key social media channels and proactively engage with people across social media. This role will focus on building great relationships and providing people with information about our products and services. The Social Media Specialist, Response will take on the responsibility for planning, implementing and scaling of proactive engagement on social media.

Need more details? Keep reading...
- Monitor social media and provide proactive community engagement, joining conversations across Reddit, Instagram, TikTok and Twitter.
- Create dialogue with potential customers and build relationships with the Questreade community.
- Engage in social listening using a social media tool.
- Humanize Questrade through on-brand tone of voice per social media channel.
- Monitor competitor trends in the social media space.
- Help with customer satisfaction across social media channels and find ways to add value while supporting Questrade’s “we care deeply” mission.
- Provide regular feedback and insights from social media monitoring related to our business.
- Create monthly reports and analyze performance of outreach, including ad-hoc reports as requested.
- Analyze conversation trends and activity on social media to ensure the Questrade brand is protected and represented appropriately.
- Contribute to bi-weekly team content brainstorm sessions.
- Execute the overall social media strategy and look for opportunities to expand the social outreach program.
- Help build Questrade’s Community on social media.
- Support the Senior Social Media Specialist, Response with overflow of reactive community management, as needed.

So are YOU our next Social Media Specialist, Response? You are if

**Must Have**:

- Bachelor’s degree or post-secondary degree/diploma in business, communications, or digital media.
- Experience in community management or customer service.
- Experience working across social media channels, including: Twitter, TikTok, Reddit, Facebook, Instagram, and LinkedIn.
- Very strong organization and prioritization skills.
- Experience working with a set brand voice and tone.
- Excellent written communication skills.
- Familiarity working within social media tools using social listening.
- Comfortable and knowledgeable analyzing social media channels and sentiment.
- Knowledge of social trends and know how to find great opportunities for a brand to jump on.
- Strong presentation skills and ability to rationalize ideas to stakeholders.
- A mindset of curiosity that seeks to understand how audiences learn and how best to provide them with information they need.
- Customer centric attitude.
- Ability to ideate and execute quickly.
- Rigorous attention to detail.
- Self-driven, results-oriented with a positive outlook and a clear focus on high quality deliverables.
- Effective relationship building skills with the ability to work well at all levels of an organization and interact confidently with senior management.
- Have passion for Questrade’s unique position in the market and can help to bring the social media strategy to life in creative ways that demand attention.

**Nice to Have**:

- Brokerage or financial services experience.
- Experience withpro-active engagement.
- A keen interest and knowledge of the market.
- Proficient in French.

Sounds like you? Click below to apply

L1-EP1

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