Young Canada Works- Digital Storyteller
7 months ago
Once posting becomes available on Young Canada Works you will be directed to apply.
The Digital Storyteller will work directly with the Communications Department under the supervision of the Communications Manager. The Digital Storyteller is responsible for creating original content, with a focus on storytelling that drives meaningful audience engagement with the Gallery. This position is designed to offer students practical experience in the fields of marketing, communications, public relations, and fundraising in the cultural heritage sector. The position is focused on emerging trends in communications to give students experience and skillsets that will be vital for the changing landscape of communications, which are not yet integrated into many undergraduate education curricula.
The mission of the MacKenzie Art Gallery is to engage people in transformative experiences of the world through art. The Communications department plays an integral role in the delivery of this mission by leading the development, execution, and evaluation of marketing and communications strategies. The Digital Storyteller will work closely with the Communications team to develop compelling narratives across channels, including but not limited to social media, website, print, and e-marketing.
The Digital Storyteller will assist the Communications department with development, creation, and implementation of public-facing content to support the Gallery’s collection, exhibitions, programs, fundraising, and related activities. This position is designed to provide practical experience within a cultural institution, with ample opportunities for peer-to-peer feedback and networking with heritage sector professionals across disciplines including communications, marketing, curatorial, and development. The Digital Storyteller will provide support on the following projects and initiatives:
**Impact Stories Major Fundraising Campaign**:
- Anticipating a significant fundraising campaign, the MacKenzie Art Gallery's Communications Team will be working collaboratively across departments to explore and uncover the institution's influential role in fine arts since its 1953 inception. The goal with this project will be to develop a series of narratives that will be used across channels with a goal to highlight the Gallery's profound impact, raise awareness of our non-profit status, and foster a collective understanding of our shared history while energizing our community to contribute to the exciting chapters yet to unfold.
**Exhibitions Promotion**:
- The MacKenzie will have several exhibitions on view over the course of the work term including Shary Boyle: Outside the Palace of Me, Audie Murray: To Make Smoke, Multiple Lives of Painting, and Whispers from the Vault. In addition to these, the Communications team will be preparing for the opening of its fall exhibitions which will include Kiyoshi Izumi: Spring on the Prairies, Ruth Cuthand: Beads in the Blood
**Media and Public Relations **- The MacKenzie will be working on crafting compelling media releases for its fall programming and events and refining its media relations strategy.
**Website Content Audit and Implementation** - With the Gallery’s goals to create outstanding and transformative visitor experiences and build upon our organizational resiliency in mind, the MacKenzie is working toward implementing changes outlined through content audit, which will help ensure our website is informative, resourceful, and relevant to programming and community needs.
**MacKenzie Online Store** - This MacKenzie is working toward enhancing its online store. Through this initiative, we aim to improve the online shopping experience for our patrons by offering an expanded thoughtfully curated selection of items that reflect the values of the MacKenzie Art Gallery.
**Bazaart** - In mid-June, the MacKenzie will host one of our largest annual fundraisers. This event showcases local artisans, while bringing the wider community together throughout the prairies, all in support of the MacKenzie Art Gallery’s exhibitions and public programs.
**MacKenzie Gala**:
- In October, the MacKenzie Art Gallery will host the MacKenzie Gala & Art Auction, a pivotal fundraising event vital for sustaining our exhibitions, public programs, and strategic initiatives. This gathering offers a unique opportunity for art enthusiasts, community members, and philanthropists to come together, celebrating arts and culture while actively contributing to the Gallery's mission.
**Responsibilities**:
- In collaboration with the Curatorial, Development, and Communications team assist in the development, marketing, and communications efforts of the MacKenzie Art Gallery. In collaboration with the Development team, draft tailored versions of an annual appeal letter customized for the identified target audiences.
- In collaboration with the Curatorial and Development team, assist in developing a communications plan to support
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