Account Manager and Digital Advertising Media

3 weeks ago

Ottawa, Canada CBCRadio-Canada Full time

Job Family Communications

Primary Location Ottawa

Position Language Requirement French Only

Language Skill Level (Reading)
- Language Skill Level (Writing)
- Language Skill Level (Speaking) Status of Employment Contract

Work schedule(s) Full-time

**Work at CBC/Radio-Canada**
- At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
- Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

**Please note this is a 12 months full-time contractual position. The position can be based in Ottawa, Montreal or Quebec.**

**Your role**

Reporting to the Senior Manager, Digital Advertising, you co-ordinate digital marketing campaigns and projects in accordance with directions set by the Engagement Strategies team as well as with corporate standards and policies.

**Description of duties**:

- Serve as the primary, day-to-day point of contact for internal clients on digital advertising matters.
- Deploy and optimize ad campaigns on digital platforms.

**Plan**
- Recommend and deliver detailed media plans for your assigned brands along with associated timelines and budgets.
- Recommend relevant, high-impact digital strategies and tactics that meet brands’ business goals on time, on budget, within available resources and per targets and markets.
- Recommend digital strategies and tactics that capitalize on content assets and affinity interests.
- Develop audience segmentation strategies by mapping out user pathways and conversion funnels for each product, content asset or affinity interest.
- Provide teams with advice on actions, content and initiatives most likely to generate reach and frequency.
- Determine budget allocations per digital tactic as well as the parameters allowing campaigns to achieve maximum effectiveness.
- Develop and implement optimization strategies to improve campaign performance while monitoring key indicators.

**Organize**
- Document and handle requests and tracking of digital product iterations from a digital marketing perspective with an eye to achieving corporate engagement objectives and brand business goals.
- Provide day-to-day management of digital media plans (changes and updates).
- Co-ordinate resources and activities for digital projects, and set up, support and mobilize project teams.

**Lead**
- Manage, implement and optimize digital campaigns across all digital buying platforms.
- Be accountable for all aspects of digital campaigns within a typical digital project cycle and find solutions to problems and limitations, be they technical or operational in nature.
- Take a 360-degree approach to implementing high-impact campaigns in tandem with Digital Media product and engagement strategists.
- Assist teams in providing ongoing digital training and share your digital knowledge to support project development.
- Communicate with team members and inform them of planning for your brands to promote greater efficiency and collaboration.
- As needed, co-ordinate the production of advertising material for digital campaigns and help write and prepare advertising briefs for digital pieces.

**Monitor**
- Determine and develop key performance indicator (KPI) plans based on objectives and proposed strategies.
- Analyze the various KPIs, interpret results and develop reports and recommendations on what actions should be taken to achieve corporate engagement objectives and brand business goals.
- Manage and regularly track budgets and billing related to your projects and campaigns.
- Build strong business relationships with external representatives (Facebook, Google, etc.) and work with media specialists/suppliers to ensure the successful rollout of campaigns (outside agencies).

This is a hybrid position.

**Qualifications**:

- University degree in a relevant field or substantial equivalent experience in digital advertising or marketing
- At least three (3) years’ experience in digital strategy and media buying as well as in creating and running social media campaigns (Facebook, Google, Instagram, Messenger, TikTok, etc.)
- In-depth knowledge of Business Manager, Creator Studio and Google Ads
- Meta Blueprint certification or commitment to obtaining certification within three (3) months of hiring a major asset
- Google Ads certification or commitment to obtaining certification within three (3) months of hiring a major asset

**Skills**:

- Superior analytical skills and thoroughness
- Passion for organization and co-ordination
- Ability to be independent, versatile and self-sufficient
- Creativity
- Ability to work on several large projects at once while meetin

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